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How to Make Your Blog a Lean, Mean, Rich-Content Machine

lean-content-machine

I’ll be honest, it doesn’t take much for me to feel inspired, at work and in my personal life. I’m always looking for smarter, faster, more efficient ways to do things, and get a little too psyched when I find a better system to use.

 

I came across this technique for streamlining your wardrobe and I loved how simple yet brilliant the solution was. I also read a blog post recently from Kate Toon which talks about spring cleaning your blog to cut out the not-so-awesome posts. If you’ve been blogging for a while and have a lot of content, you have the luxury of trimming it down to include only the content that is sure to wow your audience.

 

Just like the closet trick weeds out the clothes you don’t actually wear, I started brainstorming for a simple system to keep our blogs full of only the posts that we actually share. And after a little refining, I think I’ve found the solution.

 

Step 1. Create a master Excel spreadsheet with every blog post you have on your website. (Even if you don’t want to pare down your blog, you should really do this anyway because it makes it way easy for linking within your posts!) Create three columns for post title, post url, and categories/tags of each post.

 

Step 2. Once that’s complete, save AS to create a copy of the spreadsheet. This makes you free as a bird to make changes without losing your original master blog post list.

 

Step 3. When you want to rotate in an old blog post on social media, scan this list and pick out what you think is the best post of the bunch. Share it, then delete its entry from the spreadsheet. Save the updated document and repeat this step every time you want to share an old blog post over the next six months.

Tip: Re-sharing old content is an essential part of good social media strategy. If you’re not already doing this, sharing one blog post each week or every other week is a good place to start. Using a content calendar will help ensure it stays part of your posting schedule!

 

Step 4. After six months, look at your spreadsheet and see which posts are still left (ie – the posts that haven’t been shared.) Do you notice any trends? Do they share similar topics, titles, or formats? Why have you decided not to share them? Consider removing any clear duds from your blog, after consulting reporting software like Google Analytics. If you haven’t shared them in the past six months, chances are they’re not top-quality posts.

Tip: do NOT delete these posts! They hold lots of viable “link juice” (according to Kate Toon) and you don’t want to remove them completely from your site. Just use a 301 redirect to another page so they’re not visible to your audience.

 

Step 5. Update your master spreadsheet (from Step 1) with all the new blog posts you’ve written in the past six months. Repeat the process and evaluate every six months to keep your blog fresh, clean, and valuable.

 

Your blog posts are your word babies so I know it will feel weird to trim them down. But pruning out any posts not worthy of your brand will feel like a fresh, bouncy haircut for your blog. This system gives you an objective way to measure which posts are worthy of your brand and which should be quietly moved behind the scenes.

Trickortweet

Keep your blog lean and mean with this simple system.

A good blog is like a killer wardrobe – full of quality pieces and void of cheap junk.
Trimming out weak posts is like a fresh bouncy haircut for your blog.
over to you

Does this sound like a system that will work for you?
Some people argue that it’s better to show your expertise with lots of blog posts – do you agree?
What other methods do you have for keeping your blogs fresh and fabulous?

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© Whitney Ryan LLC

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