Ninja Tools to See Who’s Sharing Your Links on Social Media


A few weeks ago, I tweeted out a link to an article on education. I don’t normally tweet about education, but I thought it was thought-provoking and clever so I wanted to share it. About a week later, I received a hand-written note in the mail from the author of that article, thanking me for sharing her content. I hadn’t tagged her in the tweet and I hadn’t included any hashtags, so how did she find me? 



Now, if you know me, you know how obsessed I am with the fact that she sent me a thank you note. (And if you don’t know me…I’m obsessed with the fact that she sent me a thank you note.) Not only did it make me feel warm and fuzzy inside, but it pulled my attention onto her and her brand. She could have been a flash in the pan that I tweeted about once, but now I remember her name (talkin’ about you, Jessica Lahey!) and I follow her content much more closely, keeping an eye out for more interesting articles. So this isn’t just a strategy for us sentimental sops, but it truly makes business sense as well!


Alright, on to the meat. There are a number of ways you can monitor social shares of your content online, but here are 5 of my faves.



Twitter search. This is the most straightforward way to search for tweets containing your content. Just go to the search bar in the upper right corner of your Twitter screen and type in your website name. Twitter search is great because it pulls up all the public tweets containing your website, including those shortened by services like bitly and buffer. I’ve never had a problem with this method but others find Twitter search to be a bit buggy, so it doesn’t hurt to double up with…


 socialmention is a free website that lets you track who is sharing your content online. Type your website in on the homepage and make sure “All” is selected. socialmention gives you the tweets, YouTube videos, blog posts, etc. that feature links to your website. It gives you a great ‘big picture’ view of how your content is being shared, and by whom.


. This link-shortening software if also an awesome way to see who’s sharing your content! Click on ‘Stats’ on the left navigation to see all the links you’ve shortened using bitly and their social stats, including how many people clicked and shared the links. If you click on a link you can explore even further and see the Twitter users who shared that content.


Hootsuite feeds
. If you use Hootsuite to schedule your social media posts, you can create a feed within the program to monitor shares of your website in real-time. Select ‘Search’ under the Add a Stream option on your homescreen, and type your website into the search box. This will create a feed of all the people sharing links to your website, so you can respond in a timely manner.


Pinterest search.
Even if you’re not on Pinterest, people still might be sharing your content there! To see where your content is posted, type (replacing with your actual website name) into your browser. This pulls up all the pins that include your website. This allows you to see the users who pinned your content, the boards where it was shared, and the number repins for each. 


And remember, this knowledge is nothing without putting it into practice! Make sure to thank, respond, or at the very least, favorite or like the post sharing your content. These people are giving your business free advertising, so make sure they know how much your appreciate that!





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