It’s a buzzphrase that’s thrown around a lot right now in the online marketing world. But it’s so much more than buzzy.
Writing the way you speak is an effective way to connect with and compel your readers.
Neil Patel ran an A/B test comparing a blog post with a formal tone with one that speaks conversationally, like you were chatting with a friend over PLSs. Guess which one performed better?
To the tune of…
– 247% increase in the time on the site
– 200% more comments
Oh yeah. Conversational, baby.
Conversational copy is an effective way to connect on a human level, build up your know, like, trust factor, AND encourage people to buy.
As David Ogilvy, the “father of modern advertising” says…
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.”
The weird thing is, when most people try to write conversationally, they clam up. They sweat it too much, wondering “how would the cool kids say this?” instead of just letting the words flow naturally.
Writing conversational copy and un-learning the formal writing rules we learned in school takes practice.
Let’s start with the easiest, baby-est step you can take. Grab my hand, little love bug…you can do this. 🙂
It’s a super simple trick (won’t take more than 30 seconds) to transform your stiff, formal copy into warm, sounds-like-a-friend words.
The Quick Trick for Conversational Copy:
join the convo
Do a quick scan of your latest piece of copy — do you notice places you could apply this trick?
How else do you warm up your words?