Finding the time to create weekly blog content is really hard.
Especially when you’re a solopreneur or a small business owner and you have dozens of other things to do on a daily basis.
It’s taken me over six years of creating blog content, but I’ve finally found the trick to “find the time” to put out weekly blog posts.
Since I started doing this, I haven’t missed a post yet. AND I’m over one month ahead on stockpiling future posts, something I’ve never been able to do before.
This trick was huge for me, and I know it can do big things for you, too.
The highlight reel
Is blogging worth it?
The short answer? Uhhh, YES.
The long answer?
– Small businesses with blogs generate 126% more leads than those who don’t.
BETTER BRAND AWARENESS/RELATIONSHIPS
– 70% of consumers prefer learning about a company through articles rather than ads.
– 60% of consumers feel more positive about a company after reading custom content on its site.
– On average, companies that blog receive 434% more indexed pages.
– Companies that blog get twice as much traffic from their email than those who don’t.
– Companies that blog have 97% more inbound links.
– 61% of US consumers have made a purchase based on a blog post.
– Companies that post blogs 1-2 times per month have 67% more sales opportunities than companies that don’t blog.
So…yes. Suffice it to say, blogging is completely worth your time!
Now for the killer trick to find the time to create weekly blog posts…
It all comes down to one powerful little quote:
99% is hard, 100% is easy.
Kind of confusing at first. But stick with me.
When you’re pretty-committed-but-not-fully-in — when you’re 99% of the way there — it leaves wiggle room.
If you’re 99% committed to working out today, but your bestie texts you about an impromptu pizza and wine night when your pilates class is scheduled?
You know you’re gettin’ your wine and ‘za on.
But if you were all-in, if you were 100% committed to hitting the gym…you’d turn down your friend’s offer.
Because with 100%, there are no excuses.
And when there are no excuses, when there’s no other option but to DO IT, you make. it. happen.
100% clarifies your priorities. It makes it easy to say “no” to other things because you HAVE to get this shizz done.
100% is an amazing feeling.
I know you’ve been there. Feeling that churning in your stomach because your to-do list is a mile long and you don’t know where to start.
It’s so unsettling.
When that happens to me, it’s my cue to start Facebook scrolling. Or start a load of laundry. Or whip up a batch of veggie broth from scratch.
Because it’s easier than picking the MOST important task from a list of very important ones.
Indecision sucks, man.
100% stops indecision dead in its tracks.
100% gives you a clear priority during those times when you’re not sure what to work on.
Is exactly what you need if you’re serious about putting out weekly blog content.
Try it yourself and see how it changes you. It’s pretty unbelievable what that one little quote can do.
Creating my own content is now the pillar of my marketing. Consistently blogging has changed things in ways I never would have expected. And it all started by deciding to go 100%.
If you’re ready to go 100%, join me for the Blog-o-ween 5-day challenge. We’re going to be planning our first quarter blog posts to set you up for 100% success.
Wish your blog could be all “new year, new me” come 2017? It totally can.
Join us for the FREE 5-day Blog Planning Made Easy Challenge where you’ll plan your quarterly blog calendar.
You won’t just learn how to plan your blog calendar, you’ll actually DO it.
By the end of the challenge, you’ll have a crystal clear plan for 13 compelling, click-worthy blog posts your ideal audience can’t wait to read.
Want in? Just click below to sign up — it’s free!
join the convo
When can you carve out an hour or two to work on your blog posts?
Which of these stats was most shocking?
How committed are you, right now — to work on your blog? How committed do you want to be?