Chances are, if you own a local business and have a storefront where customers shop, you already have a listing on Foursquare. Foursquare is a mobile-based social network (that you can also access through desktop) that allows people to check in at specific locations and share reviews, photos, tips, and more.
Unlike other social channels, you do NOT have to set up a listing for your business to have a presence on the network – as soon as someone checks in or writes a review about your shop, a listing is created.
So it’s important to claim your business on Foursquare. It’s critical that you monitor what’s being said about you online – heck, if these reviews and feedback are out there in the interwebs, you may as well be in charge and aware of them, right? Plus, once you claim a business on Foursquare, you can post specials and updates to interact with your customers. Just another way to build your relationship!
Follow these steps to claim a business on Foursquare:
Helpful hint: make sure you’re at your place of work when you start the process (see Step 5 below).
1. Go to foursquare.com and search for your business.
2. When you find it, scroll down and click on ‘Claim it now’ on the right side.
(Note: In the screenshots, I am using an unclaimed business near me in NJ. I have no affiliation and they’re for demonstration purposes only.)
3. If you’re not logged in to your Foursquare account, you’ll be prompted to create one, so now is the time to sign up. It’s free so there’s no reason not to. Remember, this account is for you as a PERSON, not your business. (Think of the difference between your personal Facebook account and your business page.) Once the listing verification is complete, you can access your business account.
4. Once you’re logged in, check the box to verify that you’re the owner or working on behalf of the owner of the business. Then click ‘Get Started’.
5. On the next screen, Foursquare will ask you for the phone number of your business and will give you a call at that moment to verify it. That’s why you need to be at your business when you claim your listing.
6. After confirming your phone number, Foursquare will send out a mail verification with instructions to complete the verification process. They’ll send this to the address listed on the account. You can expedite the process for $20, but it’s free if you are okay waiting a little while (it can take up to a month with the regular process.)
There are kind of a lot of hoops to jump through, but it makes sense. Foursquare doesn’t want just anyone claiming a listing and pretending to be a business.
I don’t personally use Foursquare much myself, but I can see how it can be useful for people looking for places to go and things to do. Do you use Foursquare? What type of things do you share on the network?