Once you’ve grabbed a reader’s attention with a compelling headline, guess how long you’ve got to keep it?
No, seriously, though. Give it a think.
How long before the average reader clicks away from your email / blog post / sales page, off into the abyss that is the internet?
Imagine your picture-perfect dream client clicking around on your website.
She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.
Parade music plays!
Confetti canons explode!
The internet marketing gods give you a glittery high five from heaven!
That visitor did the ONE thing that is so vitally important for her to do when she visits your website.
Amazing!
…Now what?
Keep Reading »
Nora Roberts is an inspiration for just about any woman following a dream.
She first tried her hand at writing during a blizzard. The stay-at-home mom was snowed in with her two young boys and, as Nora describes, “a dwindling supply of chocolate.” Might as well give novel-writing a go, right?
Since that fateful February blizzard, Nora has written 124 New York Times bestselling novels, many of which debuted in the #1 spot and more that have been made into movies. She’s been called by The New Yorker as “America’s favorite novelist.”
And she happens to have a pretty fabulous attitude about taking chances. Keep Reading »
Before we get into today’s post, let me start with two questions:
Has the band Queen won more or fewer than 27 Grammy Awards?
How many Grammy Awards has Queen won?
Take your best guess and keep the answer in the back of your mind for now. We’ll revisit it in a minute.
Keep Reading »
It’s an exciting day over here…
Because today, I’m exactly 29 and a half years old.
September 23rd, 2016 — my last half birthday in my twenties. Eek!
Semi scary…semi intimidating…semi freaking awesome at the same time.
Now, this email wouldn’t be nearly as interesting if it was kind of, almost my half birthday.
If I was 29 and a half…ish.
It’s impactful because today is THE day. The exact day I’m half an orbit away from my 30th bday.
It’s the specificity that makes that fact compelling. Keep Reading »
I watched a launch series recently that I was absolutely enamored with.
I always pay attention when that happens and study what’s really at work to make me feel so excited.
I dug a little deeper and I realized there was one element that they kept coming back to in the copy — one overarching idea that was getting me so fired up.
In this video, I’ll share what that ONE element is, so you can include it in your next launch to create a feeling of giddy excitement.
This is a technique every single person can bring into their copy, no matter what you’re selling and no matter what your industry. It universally works! Keep Reading »
Remember those Herbal Essences commercials from back in the day?
The ones where she had “the urge to Herbal?”
Imagine if you could evoke that sort of reaction in your copy.
If you could make readers feel, get the urge to __________. When you tap into that level of urge, your audience would move mountains just to get what you’re selling.
Well, guess what, friend? You can.
That’s exactly what persuasive copy does.
And it’s done by using one secret ingredient: wants. Keep Reading »
The first time I ever heard about Facebook dark posts was during an interview with a social media agency. (Back to what feels like a lifetime ago when I thought that was the right path for me!) They said “we can see from your portfolio that you’re using dark posts successfully, which is great.… Keep Reading »
Don’t you just love a quick fix? A so-simple-you-could-do-it-in-your-sleep strategy that actually works? Then you’re going to love this little Twitter trick for leading people to your landing page for your opt-in, event, contest, blog, giveaway, (or just about anything else!) It’s like a little magic wand that poofs traffic to your… Keep Reading »
