If you’re a nightclub owner whose goal is to be so hot, nobody can get in, you need a bouncer who will make it uber difficult to get behind that velvet rope.
But you’re not a club owner. (At least, I don’t think.) You’re a business owner.
And when it comes to your emails…
Your goal isn’t to keep people out…it’s to make it as easy as possible to come rushing in .
But unless you’re careful, your subject lines could be unintentional bouncers, keeping readers from daring to enter your emails.
Let’s dig inside my email vault and look at 9 subject lines that have worked really well in my biz — to the tune of 40-70%+ open rates.
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