“It’s really hard to write copy that actually CONNECTS.”
That’s one of the most common things I hear from my copywriting clients.
Today, I’m going to divulge one of my guaranteed strategies for creating a moment of connection with your reader.
I call it playing The Enemy Card and it’s a pretty much foolproof way to get your reader to feel something…and feel closer to you.
You can use it in so many ways (on sales pages, social media posts, emails) and the Enemy Card is so simple, absolutely anyone can play it. You don’t need a marketing degree or copywriting certifications. You just need an open mind and a few minutes of creative thinking…
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