launching Archives | Whitney Ryan

The Enemy Card: The Insanely Compelling Section Your Persuasive Copy is Missing

“It’s really hard to write copy that actually CONNECTS.”

That’s one of the most common things I hear from my copywriting clients.

Today, I’m going to divulge one of my guaranteed strategies for creating a moment of connection with your reader.

I call it playing The Enemy Card and it’s a pretty much foolproof way to get your reader to feel something…and feel closer to you.

You can use it in so many ways (on sales pages, social media posts, emails) and the Enemy Card is so simple, absolutely anyone can play it. You don’t need a marketing degree or copywriting certifications. You just need an open mind and a few minutes of creative thinking…

Keep Reading »

9 subject lines people will actually open

If you’re a nightclub owner whose goal is to be so hot, nobody can get in, you need a bouncer who will make it uber difficult to get behind that velvet rope.

But you’re not a club owner. (At least, I don’t think.) You’re a business owner.

And when it comes to your emails…

Your goal isn’t to keep people out…it’s to make it as easy as possible to come rushing in .

But unless you’re careful, your subject lines could be unintentional bouncers, keeping readers from daring to enter your emails.

Let’s dig inside my email vault and look at 9 subject lines that have worked really well in my biz — to the tune of 40-70%+ open rates.

Keep Reading »

My Simple Pre-Writing Practice for Focused, Heartfelt Words

For a long time, I thought stress was the cost of getting things done.

You need to do something, so you feel stress…

And when the pain of that stress gets too high, you get moving and shizz gets done.

But what I realized recently…

Is that it’s possible to get things done without the high cost of stress.

I know. Bonkers, right? But it’s true.

One of the best practices I’ve discovered in my quest to feel less stress and more joy in running a business is my simple writing prayer. It takes about 30 seconds to do and it instantly soothes my stress and helps me find a sense of purpose in writing. Keep Reading »

4 ways to use scarcity to get people to buy your shizz

I’ve been shopping like an absolute maniac the last few days of my month here in the US.

And for someone who describes herself as “loves nice things but hates shopping”…that’s a real rarity.

There’s one big reason for my shopping binge…

And it’s the same reason people feel compelled to buy your products and services online…

And that reason…

Is scarcity.

Keep Reading »

How to Name Your Program with the Golden Trio Naming Method

I’m not a naming savant.

Naming programs, modules, webinars, strategies, you name it, is actually my very least favorite task as a copywriter.

The Golden Trio Naming Method works precisely because I’m NOT a natural.

I had to find a way to make it really easy when my clients came to me in need or the perfect name for their thing. That’s when I developed this simple three-step naming strategy that works every time.

Keep Reading »

The Simple Cure for Copy that Doesn’t Convert

Suffering from copy that doesn’t convert?

Copy that you’ve poured time, brainpower, and more than a few cups of coffee into that’s still not producing any results for ya?

You’re not alone, if so. It happens to the best of us.

There’s one main culprit behind copy that doesn’t convert. One big change you can make to get more people connecting, caring, and taking action when they read your words.

And don’t worry — it’s not a complicated persuasion strategy or sneaky wordsmithing trick. It’s a simple shift that anyone can make.

Keep Reading »

Should I Send My Sales Emails to My Entire List?

There’s one question that comes up again and again when people are launching:

Should I send my sales emails to my entire list?

The logic is simple: you’ve got uber compelling sales copy that is going to motivate people to click and buy. So you want as many people as possible to get those messages, right?

As tempting as it is to send your sales emails to your entire list, I don’t recommend it. Here’s why…

Keep Reading »

The Simple Pre-Launch Survey for a Triple-Threat Launch

Launching is overwhelming.

I won’t try to convince you otherwise!

There’s so much to do. So many potential strategies to consider. And a crazy amount of moving pieces to keep track of.

The best plan of attack is to focus your limited energy on the things that matter most. Yes, there are a million and one things you could do. But that doesn’t mean you have to do #allofthethings.

You can instead focus on #onlythesmartestthings…

Keep Reading »

7 questions that get better client testimonials

One thing we all want as business owners?

More and better client testimonials.

And with good reason…

88% of consumers trust online reviews as much as personal recommendations.

68% of buyers read reviews as they’re building their short-list of purchase options.

71% of people agree that consumer reviews make them more comfortable that they’re buying the right product/service.

Keep Reading »

Launching Soon? Warm Up Your List with This Pre-Launch Email Sequence

I’ve had veggies on my mind a lot lately.

With farmers’ markets in full force for the season and a teeny little herb garden growing on the patio, we’re enjoying a plethora of fresh produce in good ol’ NJ.

It’s really amazing what a difference a freshly-picked ingredient makes.

I mean, when you cut yourself a bite of bright red tomato over a thick slice of fresh mozzarella drizzled with thick, syrupy balsamic vinegar? Omg HEAVEN.

You just can’t fake the freshness. No matter how tasty your cheese or how many years your balsamic’s been aging, if the tomato’s underripe, you’re going to have a pretty lifeless bite on your hands.

One of the most common problems entrepreneurs face is not generating enough sales with their launches. And tomatoes are to blame.

Keep Reading »