There’s one question that comes up again and again when people are launching:
Should I send my sales emails to my entire list?
The logic is simple: you’ve got uber compelling sales copy that is going to motivate people to click and buy. So you want as many people as possible to get those messages, right?
As tempting as it is to send your sales emails to your entire list, I don’t recommend it. Here’s why…
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Launching is overwhelming.
I won’t try to convince you otherwise!
There’s so much to do. So many potential strategies to consider. And a crazy amount of moving pieces to keep track of.
The best plan of attack is to focus your limited energy on the things that matter most. Yes, there are a million and one things you could do. But that doesn’t mean you have to do #allofthethings.
You can instead focus on #onlythesmartestthings…
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One thing we all want as business owners?
More and better client testimonials.
And with good reason…
88% of consumers trust online reviews as much as personal recommendations.
68% of buyers read reviews as they’re building their short-list of purchase options.
71% of people agree that consumer reviews make them more comfortable that they’re buying the right product/service.
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I’ve had veggies on my mind a lot lately.
With farmers’ markets in full force for the season and a teeny little herb garden growing on the patio, we’re enjoying a plethora of fresh produce in good ol’ NJ.
It’s really amazing what a difference a freshly-picked ingredient makes.
I mean, when you cut yourself a bite of bright red tomato over a thick slice of fresh mozzarella drizzled with thick, syrupy balsamic vinegar? Omg HEAVEN.
You just can’t fake the freshness. No matter how tasty your cheese or how many years your balsamic’s been aging, if the tomato’s underripe, you’re going to have a pretty lifeless bite on your hands.
One of the most common problems entrepreneurs face is not generating enough sales with their launches. And tomatoes are to blame.
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Once you’ve grabbed a reader’s attention with a compelling headline, guess how long you’ve got to keep it?
No, seriously, though. Give it a think.
How long before the average reader clicks away from your email / blog post / sales page, off into the abyss that is the internet?
Imagine your picture-perfect dream client clicking around on your website.
She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.
Parade music plays!
Confetti canons explode!
The internet marketing gods give you a glittery high five from heaven!
That visitor did the ONE thing that is so vitally important for her to do when she visits your website.
Amazing!
…Now what?
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Nora Roberts is an inspiration for just about any woman following a dream.
She first tried her hand at writing during a blizzard. The stay-at-home mom was snowed in with her two young boys and, as Nora describes, “a dwindling supply of chocolate.” Might as well give novel-writing a go, right?
Since that fateful February blizzard, Nora has written 124 New York Times bestselling novels, many of which debuted in the #1 spot and more that have been made into movies. She’s been called by The New Yorker as “America’s favorite novelist.”
And she happens to have a pretty fabulous attitude about taking chances. Keep Reading »
Before we get into today’s post, let me start with two questions:
Has the band Queen won more or fewer than 27 Grammy Awards?
How many Grammy Awards has Queen won?
Take your best guess and keep the answer in the back of your mind for now. We’ll revisit it in a minute.
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It’s an exciting day over here…
Because today, I’m exactly 29 and a half years old.
September 23rd, 2016 — my last half birthday in my twenties. Eek!
Semi scary…semi intimidating…semi freaking awesome at the same time.
Now, this email wouldn’t be nearly as interesting if it was kind of, almost my half birthday.
If I was 29 and a half…ish.
It’s impactful because today is THE day. The exact day I’m half an orbit away from my 30th bday.
It’s the specificity that makes that fact compelling. Keep Reading »
I watched a launch series recently that I was absolutely enamored with.
I always pay attention when that happens and study what’s really at work to make me feel so excited.
I dug a little deeper and I realized there was one element that they kept coming back to in the copy — one overarching idea that was getting me so fired up.
In this video, I’ll share what that ONE element is, so you can include it in your next launch to create a feeling of giddy excitement.
This is a technique every single person can bring into their copy, no matter what you’re selling and no matter what your industry. It universally works! Keep Reading »
