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9 Quick ‘n’ Dirty Tips for Conversational Copy

When it comes to talking, we don’t have to think too much.

Words and phrases move effortlessly from our brains to our mouths.

Heck, sometimes we don’t even use our brains at all — the words pop out faster than booties pop at a Beyoncé
concert.

But when it’s time to sit down and write? Total crickets.

Something just…happens when we stare at a blinking cursor.

That incessant blink!-blink!-blink pressures to say something brilliant, witty, powerful, brilliant, and meaningful. Also: witty. Keep Reading »

6 Clever Ways to Use the P.S. Section of Your Emails

Have you seen the movie Inception?

You know, that Leonardo DiCaprio flick that twisted your brain and kept you up for HOURS afterwards, trying to figure out what level of the dream they were in inside each world?

Okay. Now, if I told you to think of ONE scene from that movie, what would it be?

I’m guessing you’re picturing the iconic final scene, with the top dancing maddeningly across the polished mahogany table.

Am I right?

BOOM. Clearly, I just proved I’m a mindreader. #endofblogpost

Okay, that actually wasn’t the point of this point aaaaaand I’m actually not a mindreader. (Although I would kill to know what my dog is thinking as he lies curled up on the floor as I write this!)

I just know an important psych principle about why that particular scene stands out. Keep Reading »

The key ingredient you need to nail your positioning

Growing up in England, my boyfriend Joe has some childhood memories that are really interesting to me — so different than my experiences in suburban New Jersey.

One of those memories involves a hot, beefy liquid called Bovril.

According to Wikipedia, Bovril is “the trademarked name of a thick, salty meat extract, developed in the 1870s.” You mix it with water to create a beef broth of sorts.

According to Joe, it’s heavenly.

Most of his Bovril talk centered around one warm and fuzzy memory: Keep Reading »

Steal this: The proven persuasion strategy for 75% higher conversions

Nora Roberts is an inspiration for just about any woman following a dream.

She first tried her hand at writing during a blizzard. The stay-at-home mom was snowed in with her two young boys and, as Nora describes, “a dwindling supply of chocolate.” Might as well give novel-writing a go, right?

Since that fateful February blizzard, Nora has written 124 New York Times bestselling novels, many of which debuted in the #1 spot and more that have been made into movies. She’s been called by The New Yorker as “America’s favorite novelist.”

And she happens to have a pretty fabulous attitude about taking chances. Keep Reading »

8 common grammatical errors explained…with Harry Potter references

Wanna have your mind blown?

Some copywriters intentionally add grammatical errors to their copy.

WHAAAAT?!

I know. But it’s true.

They believe that snafus catch attention and make the writer seem more relatable. (“Hey, this guy makes mistakes, just like me!”)

Now, I’m all for relatability with your copy but I prefer a bit more professionalism, m’self. Keep Reading »

The 60-second way to show love to your small email list

One thing I’ve noticed these past few years about email marketing?

People severely underestimate a small email list.

If we’re not careful, we can get so caught up chasing the numbers that we miss the huge opportunity before us. Right here. Right now.

Because small email lists have something that big lists can only dream about… Keep Reading »

How to use discounts to skyrocket your sales, without cheapening your product

Before we get into today’s post, let me start with two questions:

Has the band Queen won more or fewer than 27 Grammy Awards?

How many Grammy Awards has Queen won?

Take your best guess and keep the answer in the back of your mind for now. We’ll revisit it in a minute.

Keep Reading »

The word you need to know for 2017

Whelp, here we are — the penultimate week of 2016.

How fast did 2016 go?!

I’m spending the holidays in the UK with my boyfriend’s family…which couldn’t be any more perfect.

It’s a little weird not being home with my family. But it’s also a nice year to get away for a while and do something totally different.

Keep Reading »

This is the difference between marvelous and mediocre copy

Mr. Charlie Simms was teaching his journalism students at Beverly Hills High School about the concept of leads.

A lead is a few words that sum up the meat of an article: the who, what, when, where, and why.

He laid out a scenario and asked the students to write a strong lead for the school paper:
Keep Reading »

How to use numbers to convince your readers

It’s an exciting day over here…

Because today, I’m exactly 29 and a half years old.

September 23rd, 2016 — my last half birthday in my twenties. Eek!

Semi scary…semi intimidating…semi freaking awesome at the same time.

Now, this email wouldn’t be nearly as interesting if it was kind of, almost my half birthday.

If I was 29 and a half…ish.

It’s impactful because today is THE day. The exact day I’m half an orbit away from my 30th bday.

It’s the specificity that makes that fact compelling. Keep Reading »

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