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Category Archives: copywriting

The Simple Cure for Copy that Doesn’t Convert

Suffering from copy that doesn’t convert?

Copy that you’ve poured time, brainpower, and more than a few cups of coffee into that’s still not producing any results for ya?

You’re not alone, if so. It happens to the best of us.

There’s one main culprit behind copy that doesn’t convert. One big change you can make to get more people connecting, caring, and taking action when they read your words.

And don’t worry — it’s not a complicated persuasion strategy or sneaky wordsmithing trick. It’s a simple shift that anyone can make.
 
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The 30-Second Hack for More Conversational Copy

The 30-Second Hack for More Conversational Copy

Conversational copy.

It’s a buzzphrase that’s thrown around a lot right now in the online marketing world. But it’s so much more than buzzy.

Writing the way you speak is an effective way to connect with and compel your readers.

The weird thing is, when most people try to write conversationally, they clam up. They sweat it too much, wondering “how would the cool kids say this?” instead of just letting the words flow naturally.

Writing conversational copy and un-learning the formal writing rules we learned in school takes practice.

Let’s start with the easiest, baby-est step you can take. Grab my hand, little love bug…you can do this. 🙂

It’s a super simple trick (won’t take more than 30 seconds) to transform your stiff, formal copy into warm, sounds-like-a-friend words.
 
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How to Use Your Blog to Supercharge the Know-Like-Trust Process

How to Use Your Blog to Supercharge the Know-Like-Trust Process

We all know that in order for somebody to buy from you online, they need to achieve the magic triad:

  • Know you
  • Like you
  • Trust you

 
What if I told you that you could start using your blog posts like a tool to supercharge that process, to speed up the time between when readers are just getting to know you and when they trust you enough to buy from you?

Well, you can…and the solution starts in a very unsexy way: by getting organized with your blog posts. Keep Reading »

The Simple Truth Copywriters Know About Copy that Converts

The Simple Truth Copywriters Know About Copy that Converts

Ten years ago, almost to the day, I was working in a summer camp.

If you’ve ever worked at a camp before, you know that you bond with people really quickly. You’re all thrown into this brand new situation together and become fast friends.

Because of that intensely close bond, I did something pretty stupid. Keep Reading »

What the French Know About Effective Branding

What the French Know About Effective Branding

I’m doing something a little bit weird right now.

I’m reading a French parenting book…which is weird because a) I’m not French and b) I’m not a parent.

A friend of mine was telling me about this book a few weeks ago and it sounded so fascinating that I had to check it out…kids or no kids.

The book is Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting.

The way of the French parent is very, very different to the way we raise kids here in the US. And it has a pretty big effect on the children.

(Picture eloquent little three-year-olds who order foie gras off the menu — “S’il vous plait, monsieur!” — and sleep through the night after two months.)

I came across a story in the book that teaches an incredibly important lesson about copywriting and branding, so I just had to share… Keep Reading »

Steal this Disney strategy to make your writing more interesting (…and have more fun writing it!)

Steal this Disney strategy to make your writing more interesting (…and have more fun writing it!)

One topic that comes up again and again in Facebook groups, webinar comments, and my audience surveys

How to make your writing more interesting.

Writing in a way that lets your personality shine through is tough. How do you find that fine line between being authentic and being unprofessional?

As someone who lives on that there fine line, I’ve got a really fun copywriting trick to share with you today. Keep Reading »

The Simple Pre-Launch Survey for a Triple-Threat Launch

The Simple Pre-Launch Survey for a Triple-Threat Launch

Launching is overwhelming.

I won’t try to convince you otherwise!

There’s so much to do. So many potential strategies to consider. And a crazy amount of moving pieces to keep track of.

The best plan of attack is to focus your limited energy on the things that matter most. Yes, there are a million and one things you could do. But that doesn’t mean you have to do #allofthethings.

You can instead focus on #onlythesmartestthings…
 
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7 questions that get better client testimonials

7 questions that get better client testimonials

One thing we all want as business owners?

More and better client testimonials.

And with good reason…

88% of consumers trust online reviews as much as personal recommendations.

68% of buyers read reviews as they’re building their short-list of purchase options.

71% of people agree that consumer reviews make them more comfortable that they’re buying the right product/service.
 
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5 Simple Email Scripts to Build Your Client List

5 Simple Email Scripts to Build Your Client List

One of the best parts of being an entrepreneur is the work.

Unlike your friends with a j-o-b, you get to decide which projects you take on, which challenges will stretch you creatively, and which tasks are the best match for your skill set.

One of the worst parts of being an entrepreneur? Finding that work.

When you dreamed of being your own boss, you didn’t fantasize about sweaty palms at networking events. Awkward sales conversations. Struggling over how the heck to install a Facebook tracking pixel.

And hey, networking events and social media can be great ways to find new clients. But there’s also a beauty in getting back to basics.

Finding clients doesn’t have to be complicated or anxiety-inducing. It can really be as easy as sending a few simple emails.
 
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© Whitney Ryan LLC

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