With dominos — as with writing — everything hinges on the start.
The first domino is your headline. If you can’t catch someone’s attention, you’re done before you begin.
The second domino is your introduction. And that’s the crucial domino we’re focusing on today.
Domino numero dos needs to pull readers in, piquing their interest juuuuust enough to keep their eyes moving down the page.
So how do you knock that second domino over?
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