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Category Archives: copywriting

Steal this Disney strategy to make your writing more interesting (…and have more fun writing it!)

Steal this Disney strategy to make your writing more interesting (…and have more fun writing it!)

One topic that comes up again and again in Facebook groups, webinar comments, and my audience surveys

How to make your writing more interesting.

Writing in a way that lets your personality shine through is tough. How do you find that fine line between being authentic and being unprofessional?

As someone who lives on that there fine line, I’ve got a really fun copywriting trick to share with you today. Keep Reading »

The Simple Pre-Launch Survey for a Triple-Threat Launch

The Simple Pre-Launch Survey for a Triple-Threat Launch

Launching is overwhelming.

I won’t try to convince you otherwise!

There’s so much to do. So many potential strategies to consider. And a crazy amount of moving pieces to keep track of.

The best plan of attack is to focus your limited energy on the things that matter most. Yes, there are a million and one things you could do. But that doesn’t mean you have to do #allofthethings.

You can instead focus on #onlythesmartestthings…
 
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7 questions that get better client testimonials

7 questions that get better client testimonials

One thing we all want as business owners?

More and better client testimonials.

And with good reason…

88% of consumers trust online reviews as much as personal recommendations.

68% of buyers read reviews as they’re building their short-list of purchase options.

71% of people agree that consumer reviews make them more comfortable that they’re buying the right product/service.
 
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5 Simple Email Scripts to Build Your Client List

5 Simple Email Scripts to Build Your Client List

One of the best parts of being an entrepreneur is the work.

Unlike your friends with a j-o-b, you get to decide which projects you take on, which challenges will stretch you creatively, and which tasks are the best match for your skill set.

One of the worst parts of being an entrepreneur? Finding that work.

When you dreamed of being your own boss, you didn’t fantasize about sweaty palms at networking events. Awkward sales conversations. Struggling over how the heck to install a Facebook tracking pixel.

And hey, networking events and social media can be great ways to find new clients. But there’s also a beauty in getting back to basics.

Finding clients doesn’t have to be complicated or anxiety-inducing. It can really be as easy as sending a few simple emails.
 
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Launching Soon? Warm Up Your List with This Pre-Launch Email Sequence

Launching Soon? Warm Up Your List with This Pre-Launch Email Sequence

I’ve had veggies on my mind a lot lately.

With farmers’ markets in full force for the season and a teeny little herb garden growing on the patio, we’re enjoying a plethora of fresh produce in good ol’ NJ.

It’s really amazing what a difference a freshly-picked ingredient makes.

I mean, when you cut yourself a bite of bright red tomato over a thick slice of fresh mozzarella drizzled with thick, syrupy balsamic vinegar? Omg HEAVEN.

You just can’t fake the freshness. No matter how tasty your cheese or how many years your balsamic’s been aging, if the tomato’s underripe, you’re going to have a pretty lifeless bite on your hands.

One of the most common problems entrepreneurs face is not generating enough sales with their launches. And tomatoes are to blame.
 
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8 foolproof ways to pull readers in with your intro

8 foolproof ways to pull readers in with your intro

With dominos — as with writing — everything hinges on the start.

The first domino is your headline. If you can’t catch someone’s attention, you’re done before you begin.

The second domino is your introduction. And that’s the crucial domino we’re focusing on today.

Domino numero dos needs to pull readers in, piquing their interest juuuuust enough to keep their eyes moving down the page.

So how do you knock that second domino over?
 
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From Brilliantsburg to Shitetown: What to do when copy just doesn’t come together

From Brilliantsburg to Shitetown: What to do when copy just doesn’t come together

I quit.

And I know they say that quitters never prosper. But I’m actually okay with it.

I just spent the past three hours writing and re-writing and re-writing some more, only to realize that the blog post I was working on was, to steal a phrase from my British boyfriend, utter shite.

At first, I thought it would be brill. It involved a great anecdote about runny egg yolks, leading into practical tips for capturing creative inspiration the moment it strikes.

But with every draft, it moved further from Brilliantsburg and closer to Shitetown.

…Until it eventually got cozy, dropped a 20% down payment on a condo, and opened its doors to the Shitetownian Welcoming Committee.

And you know what? That’s okay.

 
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How to use subheads to improve your copy

How to use subheads to improve your copy

Once you’ve grabbed a reader’s attention with a compelling headline, guess how long you’ve got to keep it?

 
No, seriously, though. Give it a think.

 
How long before the average reader clicks away from your email / blog post / sales page, off into the abyss that is the internet?

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5 ways to make your emails more readable

5 ways to make your emails more readable

In life, there are things we should do.

And things we actually do.

Like buying local squash. (Just go with me.)

In a perfect world, I’d shop at the farmers’ market every week. I’d write out a grocery list, pack up my reusable grocery bags, and ride my bike out to the cute little market down by the water.

Green. Local. Slow and simple. Pretty great, right?

Oh, but wait…
 
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9 Quick ‘n’ Dirty Tips for Conversational Copy

9 Quick ‘n’ Dirty Tips for Conversational Copy

When it comes to talking, we don’t have to think too much.

Words and phrases move effortlessly from our brains to our mouths.

Heck, sometimes we don’t even use our brains at all — the words pop out faster than booties pop at a Beyoncé
concert.

But when it’s time to sit down and write? Total crickets.

Something just…happens when we stare at a blinking cursor.

That incessant blink!-blink!-blink pressures to say something brilliant, witty, powerful, brilliant, and meaningful. Also: witty. Keep Reading »

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