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Category Archives: content marketing

The trick to find six extra hours a week to create blog content

The trick to find six extra hours a week to create blog content

Finding the time to create weekly blog content is really hard.

Especially when you’re a solopreneur or a small business owner and you have dozens of other things to do on a daily basis.

It’s taken me over six years of creating blog content, but I’ve finally found the trick to “find the time” to put out weekly blog posts.

Since I started doing this, I haven’t missed a post yet. AND I’m over one month ahead on stockpiling future posts, something I’ve never been able to do before.

This trick was huge for me, and I know it can do big things for you, too. Keep Reading »

Blog Post Checklist: The 7 Key Things Every Effective Blog Post Needs

Blog Post Checklist: The 7 Key Things Every Effective Blog Post Needs

Ever wished you had a blog post checklist, so you’d never miss something important?

Well you’re in luck, friendo. Because today, that’s exactly what you’re a-gettin’!

Disclaimer: it doesn’t include evvvverything you could include in your blog posts. The millions of social media-optimized images. The content upgrades. The click-to-tweets.

…Because that would take us 17 hours and I KNOW you don’t have a day and a half to spare.

Instead, let’s focus on the big ticket items. Think of it as your can’t-press-“publish”-without-these-babies hit list. Keep Reading »

How to use numbers to convince your readers

How to use numbers to convince your readers

It’s an exciting day over here…

Because today, I’m exactly 29 and a half years old.

September 23rd, 2016 — my last half birthday in my twenties. Eek!

Semi scary…semi intimidating…semi freaking awesome at the same time.

Now, this email wouldn’t be nearly as interesting if it was kind of, almost my half birthday.

If I was 29 and a half…ish.

It’s impactful because today is THE day. The exact day I’m half an orbit away from my 30th bday.

It’s the specificity that makes that fact compelling. Keep Reading »

The ONE Critical Factor Ideal Client Exercises are Missing

The ONE Critical Factor Ideal Client Exercises are Missing

When it comes to writing compelling copy, the first thing most experts recommend is to complete an ideal client avatar exercise.

You know the one — where you get really clear about your ideal client’s job, gender, income, family makeup, what they want, what they struggle with, what their favorite Backstreet Boys album is…

Okay, maybe not quite THAT specific.

But you get really, really detailed.

Despite that crazy level of detail, there’s one thing that ideal client exercises DON’T tell you… Keep Reading »

How to organize your content with a blogssary [Free template]

How to organize your content with a blogssary [Free template]

There’s one thing that successful blogs do a lot more than typical bloggers.

It’s not using snappy pop culture phrases.

It’s not publishing really frequently.

It’s not even getting lots of social shares.

It’s a very simple strategy that everyone, no matter where they are in their blogging careers, can start doing today to improve their blogs.

And not the metaphorical “today.” I mean, today today. Keep Reading »

Command Your Audience’s Attention with the Bill Jones Copy Technique

Command Your Audience’s Attention with the Bill Jones Copy Technique

You’ve just walked into a charity gala and your inner introvert claws her way to the surface.

 
The room is swimming with composed, fancy-looking people chatting to other fancy-looking people in gowns and tuxes and jewels. So many sparkly jewels.

 
It’s like you stepped into an ice bath. When you accepted your client’s invitation to her charity event you knew it wouldn’t be your cup of tea…but this?! It’s like a scene straight out of Revenge.

 
You never expected this level of formality, or to feel so out of place.

 
You take a deep breath, knowing it’s too late to back out now, and start walking through the crowd.

  Keep Reading »

Make Copywriting Great Again with These 3 Persuasion Tricks

Make Copywriting Great Again with These 3 Persuasion Tricks

Love him or hate him, you can’t deny that Donald Trump has achieved some truly incredible feats.

 
He’s built millions (or is it billions?) of dollars in wealth.

 
He’s grown countless businesses from the ground up.

 
He’s made himself a household name — one that’s synonymous with “winning.”

 

And, oh yeah, he’s kind of dominating the biggest persuasion game in the country.

 
Keep Reading »

The Weird Little Word Destroying the Soul of Your Copy

The Weird Little Word Destroying the Soul of Your Copy

I learned a new word today.

 
Ersatz.

 
According to the definition in my Kindle dictionary (what a time to be alive, eh?) ersatz is an adjective that means “made or used as a substitute, typically an inferior one, for something else.”

 
Ersatz usually refers to an object, like the ersatz vegan pizza I try to make myself like. A knockoff, basically.

 
You can tell just by saying it — ersatz — that it’s not something you want to be.

 
Doesn’t it feel like an insult?

 
There are some words that feel so lovely to say — mellifluous. Serendipitous. Felicity. Tom Hiddleston. — that even if you have no clue what they mean, they make you feel lighter.

 
Not ersatz.

 
It’s like the blubberfish of words.

 
So why, then, despite how yucky the word feels, do so many of us use an ersatz voice when writing?

 
Why do we always want to sound like someone else?

  Keep Reading »

Explore proven content ideas with this free tool

Explore proven content ideas with this free tool

Creating blog posts is a lot of work.
 
When you’re putting in the time and (wo)manpower, you want your efforts to be worth it.
 
That’s why it’s especially painful when people aren’t reading or engaging with your blog posts.
 
You’ve got a million and one other things on your plate — and spending 4, 5, or 6 hours on a blog post that doesn’t get much traction isn’t one of them.
 
In this video, I’ll show you a way to explore blog ideas that are proven to be effective.
  Keep Reading »

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© Whitney Ryan LLC

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