content marketing Archives

Bring More Personality to Your Copy with the Brand Handful Method

A strong brand is one of the most underrated tools of a successful business.

It’s a powerful way to build the know-like-trust factor with your audience.

It turns your business feel real and like a three-dimensional person — and because people buy from people, this is a huge help when it comes to making sales online.

Plus, it just makes your work more FUN to incorporate tastes of the things you love. (And who doesn’t want more of that?!)

And the truth is, it’s really, really, really easy to create a strong brand through your copy. It actually takes just two steps.
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My Simple Pre-Writing Practice for Focused, Heartfelt Words

For a long time, I thought stress was the cost of getting things done.

You need to do something, so you feel stress…

And when the pain of that stress gets too high, you get moving and shizz gets done.

But what I realized recently…

Is that it’s possible to get things done without the high cost of stress.

I know. Bonkers, right? But it’s true.

One of the best practices I’ve discovered in my quest to feel less stress and more joy in running a business is my simple writing prayer. It takes about 30 seconds to do and it instantly soothes my stress and helps me find a sense of purpose in writing. Keep Reading »

7 Ways to Motivate Yourself to Write

Some days (or weeks…or months) the last thing you want to do is write.

Words don’t come easily, ideas get stuck in your head, and nothing sounds right. You’d rather pluck out your beautiful little eyeballs with a hairpin than try to bang out one more blog post.

I get it.

BUT…

Writing is how we DO THINGS in online marketing. From emails to sales pages to website copy, your words keep your business running.

Over the years, I’ve developed 7 go-to strategies to keep me moving on days that I really don’t feel like writing. (Yes, I totally get them, too!)

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Double your productivity, without doubling your time

I recently read an idea that set of fireworks in my head.

It can completely change the way you approach your time, your projects, and your marketing (and get you a bunch of stuff fo’ FREE.)

I discovered this genius nugget when I read the book Rich Dad, Poor Dad — which is kind of a beginner’s guide to money management. Or, I should say, a beginner’s guide to alternative punk rock money management…because it goes against some of the traditional advice in favor of more entrepreneurial ideas.

One idea I absolutely love is that when it comes to investments, you always want to get something for free.

Let me explain — and give you 6 ways you can use this proven money-making strategy in your business…

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Find your writing voice in 5 easy steps

Have you heard the saying that you become the sum of the five people you spend the most time around?

It’s a social psychology concept that’s usually applied to personal development.

But you know where most people DON’T think to apply this lesson?

(And will help you find your writing voice that sounds as cool, quirky, or funny as your favorite writer…but YOU-ier?)

Copywriting.

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How to write (way) better blog posts: the Big Eyes Brainstorm

If you’ve been putting out content for a while, you know that it is not easy to show up every single week and turn out fresh, high-quality stuff.

It’s actually really tough to bring your A-game every week and keep putting out great content.

You get tired. You get bored. You think you’ve said it all and there’s nothing new under the sun.

Today, I have a little trick to share with you that I discovered accidentally, that has been helping me create much better content. (And kept me from publicly embarrassing myself.)

I call it the Big Eyes Brainstorm and it challenges you to bring more to the table and pushes you to dig deep for good content, while showing that you’re capable of so much more than you think.

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How to Name Your Program with the Golden Trio Naming Method

I’m not a naming savant.

Naming programs, modules, webinars, strategies, you name it, is actually my very least favorite task as a copywriter.

The Golden Trio Naming Method works precisely because I’m NOT a natural.

I had to find a way to make it really easy when my clients came to me in need or the perfect name for their thing. That’s when I developed this simple three-step naming strategy that works every time.

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3 Time-Saving Ways to Repurpose Your Content

Okay, so we can all agree that blogging takes a lot of time.

It can take 4, 5, 6+ hours to create a really great piece of content.

And for most entrepreneurs…the payoff begins and ends with the blog post.

But what if there were a way to extend that payoff? To put that handful of hours to work for your business not just in the form of a blog post…but of much, much more?

That, my friend, is the whole idea behind repurposing your content.

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Sick to Death of “Storytelling”? I’m with You. But We’re Wrong.

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Launching Soon? Warm Up Your List with This Pre-Launch Email Sequence

I’ve had veggies on my mind a lot lately.

With farmers’ markets in full force for the season and a teeny little herb garden growing on the patio, we’re enjoying a plethora of fresh produce in good ol’ NJ.

It’s really amazing what a difference a freshly-picked ingredient makes.

I mean, when you cut yourself a bite of bright red tomato over a thick slice of fresh mozzarella drizzled with thick, syrupy balsamic vinegar? Omg HEAVEN.

You just can’t fake the freshness. No matter how tasty your cheese or how many years your balsamic’s been aging, if the tomato’s underripe, you’re going to have a pretty lifeless bite on your hands.

One of the most common problems entrepreneurs face is not generating enough sales with their launches. And tomatoes are to blame.

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