content marketing Archives

1 year of consistent blogging: how I did it

I’ve always had a thing for anniversaries.

I remember a classmate in high school whose parents, according to the Bridgewater mom gossip network, were still crazy in love like teenagers. And, according to the moms, the couple also took a decadent, lavish trip — sans children — every year on their anniversary.

I stopped listening when the mom squad shared their opinions on how this puppy-dog-style love affected their kids. They lost me at the “lavish anniversary trip” part.

I LOVE the idea of honoring milestones, both big and small. Taking time to reflect and celebrate an anniversary is an awesome idea, in my book.

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How to use subheads to improve your copy

Once you’ve grabbed a reader’s attention with a compelling headline, guess how long you’ve got to keep it?

No, seriously, though. Give it a think.

How long before the average reader clicks away from your email / blog post / sales page, off into the abyss that is the internet?

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5 ways to make your emails more readable

In life, there are things we should do.

And things we actually do.

Like buying local squash. (Just go with me.)

In a perfect world, I’d shop at the farmers’ market every week. I’d write out a grocery list, pack up my reusable grocery bags, and ride my bike out to the cute little market down by the water.

Green. Local. Slow and simple. Pretty great, right?

Oh, but wait…

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6 Clever Ways to Use the P.S. Section of Your Emails

Have you seen the movie Inception?

You know, that Leonardo DiCaprio flick that twisted your brain and kept you up for HOURS afterwards, trying to figure out what level of the dream they were in inside each world?

Okay. Now, if I told you to think of ONE scene from that movie, what would it be?

I’m guessing you’re picturing the iconic final scene, with the top dancing maddeningly across the polished mahogany table.

Am I right?

BOOM. Clearly, I just proved I’m a mindreader. #endofblogpost

Okay, that actually wasn’t the point of this point aaaaaand I’m actually not a mindreader. (Although I would kill to know what my dog is thinking as he lies curled up on the floor as I write this!)

I just know an important psych principle about why that particular scene stands out. Keep Reading »

How to write blog posts people actually want to read

What do killer blog content and Greek yogurt have in common?

Well, as it turns out…a lot more than you’d think.

Before we get into what they share, let me tell you about how I made this startling revelation. Keep Reading »

Transform new subscribers into (paying) superfans with a welcome sequence

Imagine your picture-perfect dream client clicking around on your website.

She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.

Parade music plays!

Confetti canons explode!

The internet marketing gods give you a glittery high five from heaven!

That visitor did the ONE thing that is so vitally important for her to do when she visits your website.

Amazing!

…Now what?
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The 60-second way to show love to your small email list

One thing I’ve noticed these past few years about email marketing?

People severely underestimate a small email list.

If we’re not careful, we can get so caught up chasing the numbers that we miss the huge opportunity before us. Right here. Right now.

Because small email lists have something that big lists can only dream about… Keep Reading »

How to build a “blog buffer” to protect your biz from unexpected curveballs

One thing that’s become apparent in the last 12 months is that anything can happen.

Whether it’s a rogue outsider winning the election or an unexpected loss of a loved one, life plays by its own rules.

And as much as I love a good plan, there are times when even the most organized among us trips over life’s outstretched leg and falls on her face.

That’s why we invest in being prepared. Keep Reading »

Protect Your WordPress Content with this 30-Second Trick

Want to protect your Wordpress content?

Who doesn’t, right?

You spend so much time creating epic content for your webinars, free challenges, and other opt-in freebies. So it’s important that people earn the right to see it.

(Specifically…by “paying” with their email addresses.)

You don’t want just anyone stumbling across your content in a google search.

But if you’re not protecting your content, that’s exactly what could be happening. Keep Reading »

Easy Ways to Repurpose Your Blog Content

As a budding minimalist, I’ve become obsessed with repurposing lately.

Finding creative new uses for old items is basically my favorite pastime.

Empty cardboard box? You’re now a storage tub for out-of-season clothes.

Dried out coffee beans? More like yummy-scented filler for my candle holder.

Blog content? I’ma make you into a checklist. Social media graphic. Email series. Webinar. E-book.

Oh yes, friend. It’s possible. And we’re going there. Keep Reading »

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