I’m not a naming savant.
Naming programs, modules, webinars, strategies, you name it, is actually my very least favorite task as a copywriter.
The Golden Trio Naming Method works precisely because I’m NOT a natural.
I had to find a way to make it really easy when my clients came to me in need or the perfect name for their thing. That’s when I developed this simple three-step naming strategy that works every time.
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Okay, so we can all agree that blogging takes a lot of time.
It can take 4, 5, 6+ hours to create a really great piece of content.
And for most entrepreneurs…the payoff begins and ends with the blog post.
But what if there were a way to extend that payoff? To put that handful of hours to work for your business not just in the form of a blog post…but of much, much more?
That, my friend, is the whole idea behind repurposing your content.
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That day is still so clear in my mind.
It was my 23rd birthday. Old friends had flown into Chicago to stay with us for a few days. It was freezing outside when I went down to get the mail. I reached in and pulled out a small stack of letters.
There it was: an envelope from the University of Hartford.
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One thing we all want as business owners?
More and better client testimonials.
And with good reason…
88% of consumers trust online reviews as much as personal recommendations.
68% of buyers read reviews as they’re building their short-list of purchase options.
71% of people agree that consumer reviews make them more comfortable that they’re buying the right product/service.
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I have this 10-minute rule.
As someone who feels chronically busy and someone who really likes a tidy house, I need to play mind games with myself to stay on track.
The rule’s simple: If a household chore will take me under ten minutes to complete, I just do it.
These micro-bursts of tidying make a huge difference to achieving my life goal of having a home that’s always surprise-visitor-ready.
As a big fan of the micro-burst of effort, I incorporate the same practice into my business.
Whenever I find myself with just a couple minutes to spare in between bigger tasks, the first place I go to fill that time is with small acts of client love.
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Setting boundaries in your business.
We know we could do it. We know we should do it. But it’s not an easy thing to do.
Especially when you’re a people pleaser or you just really like to make your clients and customers happy…and nothing makes someone happy like hearing a “yes”.
I heard a story the other day about Dr. Dre’s right-hand business brother Jimmy Iovine that made me see red, all because of business boundaries.
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One of the best parts of being an entrepreneur is the work.
Unlike your friends with a j-o-b, you get to decide which projects you take on, which challenges will stretch you creatively, and which tasks are the best match for your skill set.
One of the worst parts of being an entrepreneur? Finding that work.
When you dreamed of being your own boss, you didn’t fantasize about sweaty palms at networking events. Awkward sales conversations. Struggling over how the heck to install a Facebook tracking pixel.
And hey, networking events and social media can be great ways to find new clients. But there’s also a beauty in getting back to basics.
Finding clients doesn’t have to be complicated or anxiety-inducing. It can really be as easy as sending a few simple emails.
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Wanna know a secret?
I started my Instagram challenge a few months back totally by accident.
I work on my blog content about a month in advance. And I’d actually written the blog post declaring my start to the challenge weeks before and scheduled it when I was feeling bold.
So when I saw my weekly email in my inbox that fateful Friday morning saying, “daily Instagram posting starts today, y’all!” my heart sank a little.
I didn’t feel “ready”. But I had no choice at that point. It was GO TIME.
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Who doesn’t love a good life hack, right?
We could all use some easy shortcuts now and again.
You know who didn’t have the luxury of a shortcut, though? A very insightful dude you’ve probably never heard of called Kazimierz Dąbrowski.
A little background: Dąbrowski was a Polish psychologist who studied coping skills — specifically, how people recover after traumatic experiences by researching WWII survivors.
His subjects had watched cities crumble, survived bombings, lived through the Holocaust, witnessed torture, lost family members — in short: some of the worst things a human could possibly endure.
Yet Dąbrowski noticed something really interesting among the survivors: their suffering led them to be happier.
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Everybody loves a classic combo.
Macaroni + cheese.
Ripped jeans + a white tee.
Harry + Ron.
Fast food drive-thrus and…ATMs?
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