Everybody loves a classic combo.
Macaroni + cheese.
Ripped jeans + a white tee.
Harry + Ron.
Fast food drive-thrus and…ATMs?
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How to build a brand you love by looking outside your industry
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Category Archives: biz tips + tools
1 year of consistent blogging: how I did it
I’ve always had a thing for anniversaries.
I remember a classmate in high school whose parents, according to the Bridgewater mom gossip network, were still crazy in love like teenagers. And, according to the moms, the couple also took a decadent, lavish trip — sans children — every year on their anniversary.
I stopped listening when the mom squad shared their opinions on how this puppy-dog-style love affected their kids. They lost me at the “lavish anniversary trip” part.
I LOVE the idea of honoring milestones, both big and small. Taking time to reflect and celebrate an anniversary is an awesome idea, in my book.
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From Brilliantsburg to Shitetown: What to do when copy just doesn’t come together
I quit.
And I know they say that quitters never prosper. But I’m actually okay with it.
I just spent the past three hours writing and re-writing and re-writing some more, only to realize that the blog post I was working on was, to steal a phrase from my British boyfriend, utter shite.
At first, I thought it would be brill. It involved a great anecdote about runny egg yolks, leading into practical tips for capturing creative inspiration the moment it strikes.
But with every draft, it moved further from Brilliantsburg and closer to Shitetown.
…Until it eventually got cozy, dropped a 20% down payment on a condo, and opened its doors to the Shitetownian Welcoming Committee.
And you know what? That’s okay.
How to use Asana to make the most of low energy time
Throughout the work week, there are inevitably pockets of time where you don’t feel your best.
There’s no way to avoid those lethargic or uninspired moments. But you can recognize them and not let ‘em ruin your flow.
The system that works for me is to use Asana to track all my “low energy” tasks with a specific tag.
A low energy task is something that doesn’t require a ton of mental energy to complete. Aka the perfect tasks to make good use of my time when I’m not firing on all cylinders.
Like at 3:30pm after a day of client calls when my inner introvert is just ZONKED.
All I have to do is pull up my low energy task list in Asana and get to work. Keep Reading »
how to find out what visitors honestly think of your website
Ever heard of Theory of Mind?
It’s a concept back from my psych student days that explains how children develop their sense of perspective, usually when they’re around 3-5 years old.
It’s an understanding that our thoughts are separate from others’ — that we can have different knowledge, opinions, and realities.
That just because I’m obsessed with Harry Potter and Nordic culture and #allcozyeverything doesn’t mean Johnny is.
(I don’t know this Johnny kid’s deal. I heard he also hates puppies and America’s Sweetheart, Michael Cera. I’m not saying he’s a sociopath. But like, he is.)
Anyway.
Theory of Mind teaches us that we don’t come pre-programmed to understand another person’s perspective.
And as business owners, that can really fail us when it comes to understanding our customers. Especially when our websites are involved. Keep Reading »
Become the boss of your email inbox with this delightfully simple system
At the start of this year, I did something pretty crazy.
(For a solopreneur, at least.)
What led me to the aforementioned crazy thing was some heavy duty biz reflecting:
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How to write blog posts people actually want to read
What do killer blog content and Greek yogurt have in common?
Well, as it turns out…a lot more than you’d think.
Before we get into what they share, let me tell you about how I made this startling revelation. Keep Reading »
Transform new subscribers into (paying) superfans with a welcome sequence
Imagine your picture-perfect dream client clicking around on your website.
She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.
Parade music plays!
Confetti canons explode!
The internet marketing gods give you a glittery high five from heaven!
That visitor did the ONE thing that is so vitally important for her to do when she visits your website.
Amazing!
…Now what?
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The Insta-Plan: Using Instagram to Connect with a New Audience
They say you find yourself in your 20s and you stop giving an eff about what anyone thinks in your 30s.
Seeing as I hit the big 3-0 last week and am officially part of the #dirty30club, I’m really looking forward to the next decade…in no small part because I spent much of the last 30 years caring a LOT about what people think. Keep Reading »
To entrepreneurs who want more “happy”…but can’t quite get there
I have this idea.
It’s one of those ideas about life that also applies to business. (As so many ideas do!)
And as someone who almost became a therapist and passionately cares about mental health, I want to jam about it with you.
The idea seed was planted years ago, when I was a stressed out twenty-something wondering if dating my boyfriend was the best choice.
But the idea didn’t fully bloom until early this year, during one of those existential “what-am-I-doing-with-my-life” moments. Keep Reading »
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