
I’m doing something a little bit weird right now.
I’m reading a French parenting book…which is weird because a) I’m not French and b) I’m not a parent.
A friend of mine was telling me about this book a few weeks ago and it sounded so fascinating that I had to check it out…kids or no kids.
The book is Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting.
The way of the French parent is very, very different to the way we raise kids here in the US. And it has a pretty big effect on the children.
(Picture eloquent little three-year-olds who order foie gras off the menu — “S’il vous plait, monsieur!” — and sleep through the night after two months.)
I came across a story in the book that teaches an incredibly important lesson about copywriting and branding, so I just had to share… Keep Reading »