Copywriting + Content Marketing Tips

What the French Know About Effective Branding

I’m doing something a little bit weird right now.

I’m reading a French parenting book…which is weird because a) I’m not French and b) I’m not a parent.

A friend of mine was telling me about this book a few weeks ago and it sounded so fascinating that I had to check it out…kids or no kids.

The book is Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting.

The way of the French parent is very, very different to the way we raise kids here in the US. And it has a pretty big effect on the children.

(Picture eloquent little three-year-olds who order foie gras off the menu — “S’il vous plait, monsieur!” — and sleep through the night after two months.)

I came across a story in the book that teaches an incredibly important lesson about copywriting and branding, so I just had to share… Keep Reading »

Should I Send My Sales Emails to My Entire List?

There’s one question that comes up again and again when people are launching:

Should I send my sales emails to my entire list?

The logic is simple: you’ve got uber compelling sales copy that is going to motivate people to click and buy. So you want as many people as possible to get those messages, right?

As tempting as it is to send your sales emails to your entire list, I don’t recommend it. Here’s why…

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If you’re having a hard week, this is for you.

Please forgive any typos. I didn’t plan to post this today.

I had my regularly-scheduled copywriting tip ready to go, all neat and organized.

But I have this niggling feeling in my gut that you might need this instead.

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Steal this Disney strategy to make your writing more interesting (…and have more fun writing it!)

One topic that comes up again and again in Facebook groups, webinar comments, and my audience surveys…

How to make your writing more interesting.

Writing in a way that lets your personality shine through is tough. How do you find that fine line between being authentic and being unprofessional?

As someone who lives on that there fine line, I’ve got a really fun copywriting trick to share with you today. Keep Reading »

The Simple Pre-Launch Survey for a Triple-Threat Launch

Launching is overwhelming.

I won’t try to convince you otherwise!

There’s so much to do. So many potential strategies to consider. And a crazy amount of moving pieces to keep track of.

The best plan of attack is to focus your limited energy on the things that matter most. Yes, there are a million and one things you could do. But that doesn’t mean you have to do #allofthethings.

You can instead focus on #onlythesmartestthings…

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7 questions that get better client testimonials

One thing we all want as business owners?

More and better client testimonials.

And with good reason…

88% of consumers trust online reviews as much as personal recommendations.

68% of buyers read reviews as they’re building their short-list of purchase options.

71% of people agree that consumer reviews make them more comfortable that they’re buying the right product/service.

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6 Clever Ways to Wow Your Clients…In 10 Minutes or Less

I have this 10-minute rule.

As someone who feels chronically busy and someone who really likes a tidy house, I need to play mind games with myself to stay on track.

The rule’s simple: If a household chore will take me under ten minutes to complete, I just do it.

These micro-bursts of tidying make a huge difference to achieving my life goal of having a home that’s always surprise-visitor-ready.

As a big fan of the micro-burst of effort, I incorporate the same practice into my business.

Whenever I find myself with just a couple minutes to spare in between bigger tasks, the first place I go to fill that time is with small acts of client love.

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3 Tips for Setting Boundaries in Your Business

Setting boundaries in your business.

We know we could do it. We know we should do it. But it’s not an easy thing to do.

Especially when you’re a people pleaser or you just really like to make your clients and customers happy…and nothing makes someone happy like hearing a “yes”.

I heard a story the other day about Dr. Dre’s right-hand business brother Jimmy Iovine that made me see red, all because of business boundaries.

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5 Simple Email Scripts to Build Your Client List

One of the best parts of being an entrepreneur is the work.

Unlike your friends with a j-o-b, you get to decide which projects you take on, which challenges will stretch you creatively, and which tasks are the best match for your skill set.

One of the worst parts of being an entrepreneur? Finding that work.

When you dreamed of being your own boss, you didn’t fantasize about sweaty palms at networking events. Awkward sales conversations. Struggling over how the heck to install a Facebook tracking pixel.

And hey, networking events and social media can be great ways to find new clients. But there’s also a beauty in getting back to basics.

Finding clients doesn’t have to be complicated or anxiety-inducing. It can really be as easy as sending a few simple emails.

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Lessons Learned from 90 Days of Instagram Posting (and What I’m Doing Next)

Wanna know a secret?

I started my Instagram challenge a few months back totally by accident.

I work on my blog content about a month in advance. And I’d actually written the blog post declaring my start to the challenge weeks before and scheduled it when I was feeling bold.

So when I saw my weekly email in my inbox that fateful Friday morning saying, “daily Instagram posting starts today, y’all!” my heart sank a little.

I didn’t feel “ready”. But I had no choice at that point. It was GO TIME.

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