It’s a buzzphrase that’s thrown around a lot right now in the online marketing world. But it’s so much more than buzzy.
Writing the way you speak is an effective way to connect with and compel your readers.
The weird thing is, when most people try to write conversationally, they clam up. They sweat it too much, wondering “how would the cool kids say this?” instead of just letting the words flow naturally.
Writing conversational copy and un-learning the formal writing rules we learned in school takes practice.
Let’s start with the easiest, baby-est step you can take. Grab my hand, little love bug…you can do this. 🙂
It’s a super simple trick (won’t take more than 30 seconds) to transform your stiff, formal copy into warm, sounds-like-a-friend words.
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