Copywriting + Content Marketing Tips

5 Mistakes You’re Making With Email

Over my eight years helping businesses with email marketing, I’ve learned a ton. I’ve gotten elbows-deep in dozens of clients’ email campaigns and have seen what works…along with what doesn’t.

And I’ve come across a few common mistakes that almost everyone makes when sending emails.

If your subscribers aren’t:

opening
clicking
buying from

your emails, chances are you’re making at least one — and more likely, a bunch — of these mistakes yourself.

Because you see, the problem isn’tyou, but the methods you’re using.We’re all just doing the best we can with what we know.

If you want to know better so you can do better, check out the 5 mistakes most people make with their emails and the simple action steps to fix them… Keep Reading »

Increase Email Clicks by 30%+ with this Easy Strategy

Don’t sweat the small stuff. (And it’s all small stuff.)

Remember that book??!

My parents loved it; it became like a mantra in our house.

In my work as a persuasion copywriter, I find this a pretty easy concept to embrace…

I focus on the “big-stuff” strategies that get big results…and don’t worry about things like which button color is getting 0.2% more click-throughs.

0.2% doesn’t get my pulse racing.

But a 30% increase in click-throughs???

THAT’s a result worth sweating over. (In a good way.)

And it’s exactly what my client saw when we applied one simple treatment to her email newsletter.

This technique is crazy easy and just about anyone can do it. And it’ll only take you 60ish extra seconds.

Keep Reading »

5 Biggest Lessons from 5 Years in Business

March 14, 2014: my last official day at a j-o-b.

I remember cleaning off my desktop, shutting down my computer, saying goodbye to my coworkers and thinking:

Oh, sh*t.

I had no idea what was going to come next.

And while I certainly don’t have it all figured out (I still feel like I have no clue what I’m doing the vast majority of the time)…

I do have a multi-six-figure copywriting business where over 90% of my clients come back wanting to work together again. So I’m doing at least a couple things right, right? 😜

I’ve been reflecting over these past 5 years and distilling the lessons into a few takeaways I can stick in my back pocket. Because I don’t know about you, but I prefer to keep my focus narrow, rather than trying to juggle #allofthethings at once.

Here are the 5 biggest lessons I’ve learned that I’m taking with me into Year 6:

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7 ways to catch attention with your opening line

With dominos — as with writing — everything hinges on the start.

The first domino you need to knock over is your opening line. Unless your opening line grabs a reader, they’ll never read your juicy content.

Domino numero uno needs to pull readers in, piquing their interest juuuuust enough to keep their eyes moving down the page.

So how do you knock that domino over? With these 7 surprisingly simple strategies.

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Bring More Personality to Your Copy with the Brand Handful Method

A strong brand is one of the most underrated tools of a successful business.

It’s a powerful way to build the know-like-trust factor with your audience.

It turns your business feel real and like a three-dimensional person — and because people buy from people, this is a huge help when it comes to making sales online.

Plus, it just makes your work more FUN to incorporate tastes of the things you love. (And who doesn’t want more of that?!)

And the truth is, it’s really, really, really easy to create a strong brand through your copy. It actually takes just two steps.
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My Simple Pre-Writing Practice for Focused, Heartfelt Words

For a long time, I thought stress was the cost of getting things done.

You need to do something, so you feel stress…

And when the pain of that stress gets too high, you get moving and shizz gets done.

But what I realized recently…

Is that it’s possible to get things done without the high cost of stress.

I know. Bonkers, right? But it’s true.

One of the best practices I’ve discovered in my quest to feel less stress and more joy in running a business is my simple writing prayer. It takes about 30 seconds to do and it instantly soothes my stress and helps me find a sense of purpose in writing. Keep Reading »

7 Ways to Motivate Yourself to Write

Some days (or weeks…or months) the last thing you want to do is write.

Words don’t come easily, ideas get stuck in your head, and nothing sounds right. You’d rather pluck out your beautiful little eyeballs with a hairpin than try to bang out one more blog post.

I get it.

BUT…

Writing is how we DO THINGS in online marketing. From emails to sales pages to website copy, your words keep your business running.

Over the years, I’ve developed 7 go-to strategies to keep me moving on days that I really don’t feel like writing. (Yes, I totally get them, too!)

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Double your productivity, without doubling your time

I recently read an idea that set of fireworks in my head.

It can completely change the way you approach your time, your projects, and your marketing (and get you a bunch of stuff fo’ FREE.)

I discovered this genius nugget when I read the book Rich Dad, Poor Dad — which is kind of a beginner’s guide to money management. Or, I should say, a beginner’s guide to alternative punk rock money management…because it goes against some of the traditional advice in favor of more entrepreneurial ideas.

One idea I absolutely love is that when it comes to investments, you always want to get something for free.

Let me explain — and give you 6 ways you can use this proven money-making strategy in your business…

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6 Ways I Mix Business with Pleasure

This spring and summer, work had been feeling a lot likework.

And I’m okay with that. I’m not one of those people who thinks every day should feel like a chocolate-covered rainbow with puppies on top.

But the tasks on my list felt like such an effort.Less like finishing a good, challenging workout and more like running a marathon on a humid 100-degree day.

Ever felt like that?

I got inspiration from an unexpected place and realized I had been doing “work” wrong for most of my life.

I’m happy to report I’ve found 6 awesome tactics to up my pleasure quotient. Read on if you’ve been stuck in work quicksand, too. Keep Reading »

Find your writing voice in 5 easy steps

Have you heard the saying that you become the sum of the five people you spend the most time around?

It’s a social psychology concept that’s usually applied to personal development.

But you know where most people DON’T think to apply this lesson?

(And will help you find your writing voice that sounds as cool, quirky, or funny as your favorite writer…but YOU-ier?)

Copywriting.

Keep Reading »

Blog

5 Mistakes You’re Making With Email

Increase Email Clicks by 30%+ with this Easy Strategy

5 Biggest Lessons from 5 Years in Business

7 ways to catch attention with your opening line

My Simple Pre-Writing Practice for Focused, Heartfelt Words

7 Ways to Motivate Yourself to Write

Double your productivity, without doubling your time

6 Ways I Mix Business with Pleasure

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