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The Simple Cure for Copy that Doesn’t Convert
Suffering from copy that doesn’t convert?
Copy that you’ve poured time, brainpower, and more than a few cups of coffee into that’s still not producing any results for ya?
You’re not alone, if so. It happens to the best of us.
There’s one main culprit behind copy that doesn’t convert. One big change you can make to get more people connecting, caring, and taking action when they read your words.
And don’t worry — it’s not a complicated persuasion strategy or sneaky wordsmithing trick. It’s a simple shift that anyone can make.
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When failure brings you somewhere great
That day is still so clear in my mind.
It was my 23rd birthday. Old friends had flown into Chicago to stay with us for a few days. It was freezing outside when I went down to get the mail. I reached in and pulled out a small stack of letters.
There it was: an envelope from the University of Hartford.
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The 30-Second Hack for More Conversational Copy
Conversational copy.
It’s a buzzphrase that’s thrown around a lot right now in the online marketing world. But it’s so much more than buzzy.
Writing the way you speak is an effective way to connect with and compel your readers.
The weird thing is, when most people try to write conversationally, they clam up. They sweat it too much, wondering “how would the cool kids say this?” instead of just letting the words flow naturally.
Writing conversational copy and un-learning the formal writing rules we learned in school takes practice.
Let’s start with the easiest, baby-est step you can take. Grab my hand, little love bug…you can do this. 🙂
It’s a super simple trick (won’t take more than 30 seconds) to transform your stiff, formal copy into warm, sounds-like-a-friend words.
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How to Use Your Blog to Supercharge the Know-Like-Trust Process
We all know that in order for somebody to buy from you online, they need to achieve the magic triad:
- Know you
- Like you
- Trust you
What if I told you that you could start using your blog posts like a tool to supercharge that process, to speed up the time between when readers are just getting to know you and when they trust you enough to buy from you?
Well, you can…and the solution starts in a very unsexy way: by getting organized with your blog posts. Keep Reading »
The Simple Truth Copywriters Know About Copy that Converts
Ten years ago, almost to the day, I was working in a summer camp.
If you’ve ever worked at a camp before, you know that you bond with people really quickly. You’re all thrown into this brand new situation together and become fast friends.
Because of that intensely close bond, I did something pretty stupid. Keep Reading »
What the French Know About Effective Branding
I’m doing something a little bit weird right now.
I’m reading a French parenting book…which is weird because a) I’m not French and b) I’m not a parent.
A friend of mine was telling me about this book a few weeks ago and it sounded so fascinating that I had to check it out…kids or no kids.
The book is Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting
The way of the French parent is very, very different to the way we raise kids here in the US. And it has a pretty big effect on the children.
(Picture eloquent little three-year-olds who order foie gras off the menu — “S’il vous plait, monsieur!” — and sleep through the night after two months.)
I came across a story in the book that teaches an incredibly important lesson about copywriting and branding, so I just had to share… Keep Reading »
Should I Send My Sales Emails to My Entire List?
There’s one question that comes up again and again when people are launching:
Should I send my sales emails to my entire list?
The logic is simple: you’ve got uber compelling sales copy that is going to motivate people to click and buy. So you want as many people as possible to get those messages, right?
As tempting as it is to send your sales emails to your entire list, I don’t recommend it. Here’s why…
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If you’re having a hard week, this is for you.
Please forgive any typos. I didn’t plan to post this today.
I had my regularly-scheduled copywriting tip ready to go, all neat and organized.
But I have this niggling feeling in my gut that you might need this instead.
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Steal this Disney strategy to make your writing more interesting (…and have more fun writing it!)
How to make your writing more interesting.
Writing in a way that lets your personality shine through is tough. How do you find that fine line between being authentic and being unprofessional?
As someone who lives on that there fine line, I’ve got a really fun copywriting trick to share with you today. Keep Reading »
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