Copywriting + Content Marketing Tips

6 Ways I Mix Business with Pleasure

This spring and summer, work had been feeling a lot likework.

And I’m okay with that. I’m not one of those people who thinks every day should feel like a chocolate-covered rainbow with puppies on top.

But the tasks on my list felt like such an effort.Less like finishing a good, challenging workout and more like running a marathon on a humid 100-degree day.

Ever felt like that?

I got inspiration from an unexpected place and realized I had been doing “work” wrong for most of my life.

I’m happy to report I’ve found 6 awesome tactics to up my pleasure quotient. Read on if you’ve been stuck in work quicksand, too. Keep Reading »

Find your writing voice in 5 easy steps

Have you heard the saying that you become the sum of the five people you spend the most time around?

It’s a social psychology concept that’s usually applied to personal development.

But you know where most people DON’T think to apply this lesson?

(And will help you find your writing voice that sounds as cool, quirky, or funny as your favorite writer…but YOU-ier?)

Copywriting.

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How to write (way) better blog posts: the Big Eyes Brainstorm

If you’ve been putting out content for a while, you know that it is not easy to show up every single week and turn out fresh, high-quality stuff.

It’s actually really tough to bring your A-game every week and keep putting out great content.

You get tired. You get bored. You think you’ve said it all and there’s nothing new under the sun.

Today, I have a little trick to share with you that I discovered accidentally, that has been helping me create much better content. (And kept me from publicly embarrassing myself.)

I call it the Big Eyes Brainstorm and it challenges you to bring more to the table and pushes you to dig deep for good content, while showing that you’re capable of so much more than you think.

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4 ways to use scarcity to get people to buy your shizz

I’ve been shopping like an absolute maniac the last few days of my month here in the US.

And for someone who describes herself as “loves nice things but hates shopping”…that’s a real rarity.

There’s one big reason for my shopping binge…

And it’s the same reason people feel compelled to buy your products and services online…

And that reason…

Is scarcity.

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How to Name Your Program with the Golden Trio Naming Method

I’m not a naming savant.

Naming programs, modules, webinars, strategies, you name it, is actually my very least favorite task as a copywriter.

The Golden Trio Naming Method works precisely because I’m NOT a natural.

I had to find a way to make it really easy when my clients came to me in need or the perfect name for their thing. That’s when I developed this simple three-step naming strategy that works every time.

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3 Time-Saving Ways to Repurpose Your Content

Okay, so we can all agree that blogging takes a lot of time.

It can take 4, 5, 6+ hours to create a really great piece of content.

And for most entrepreneurs…the payoff begins and ends with the blog post.

But what if there were a way to extend that payoff? To put that handful of hours to work for your business not just in the form of a blog post…but of much, much more?

That, my friend, is the whole idea behind repurposing your content.

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Sick to Death of “Storytelling”? I’m with You. But We’re Wrong.

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The Simple Cure for Copy that Doesn’t Convert

Suffering from copy that doesn’t convert?

Copy that you’ve poured time, brainpower, and more than a few cups of coffee into that’s still not producing any results for ya?

You’re not alone, if so. It happens to the best of us.

There’s one main culprit behind copy that doesn’t convert. One big change you can make to get more people connecting, caring, and taking action when they read your words.

And don’t worry — it’s not a complicated persuasion strategy or sneaky wordsmithing trick. It’s a simple shift that anyone can make.

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When failure brings you somewhere great

That day is still so clear in my mind.

It was my 23rd birthday. Old friends had flown into Chicago to stay with us for a few days. It was freezing outside when I went down to get the mail. I reached in and pulled out a small stack of letters.

There it was: an envelope from the University of Hartford.

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The 30-Second Hack for More Conversational Copy

Conversational copy.

It’s a buzzphrase that’s thrown around a lot right now in the online marketing world. But it’s so much more than buzzy.

Writing the way you speak is an effective way to connect with and compel your readers.

The weird thing is, when most people try to write conversationally, they clam up. They sweat it too much, wondering “how would the cool kids say this?” instead of just letting the words flow naturally.

Writing conversational copy and un-learning the formal writing rules we learned in school takes practice.

Let’s start with the easiest, baby-est step you can take. Grab my hand, little love bug…you can do this. 🙂

It’s a super simple trick (won’t take more than 30 seconds) to transform your stiff, formal copy into warm, sounds-like-a-friend words.

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