Don’t sweat the small stuff. (And it’s all small stuff.)
Remember that book??!
My parents loved it; it became like a mantra in our house.
In my work as a persuasion copywriter, I find this a pretty easy concept to embrace…
I focus on the “big-stuff” strategies that get big results…and don’t worry about things like which button color is getting 0.2% more click-throughs.
0.2% doesn’t get my pulse racing.
But a 30% increase in click-throughs???
THAT’s a result worth sweating over. (In a good way.)
And it’s exactly what my client saw when we applied one simple treatment to her email newsletter.
This technique is crazy easy and just about anyone can do it. And it’ll only take you 60ish extra seconds.
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