If you’ve been in this online business world a while, you know there are a lot of…how should I say this gently…fibbers? up in here.
Anybody can call themselves an expert or slap a “guru” label onto their chests.
And we’re wise to that, you and me. We’re savvy.
That’s why pretty much as soon as we connect with someone, we clickity click on over to the About page on their website, so we can suss out the truth for ourselves.
Thing is, your audience is savvy, too.
…Which is why, according to Hubspot, the About page is the #2 most-visited page on the average website.
And you can bet that most people you meet in a business capacity will, at some point, click over to your About page to see if you’re the real deal.
IMPT QUESTION: Is your current About page convincing them that you are? (The real deal, that is.)
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