I’ve been shopping like an absolute maniac the last few days of my month here in the US.
And for someone who describes herself as “loves nice things but hates shopping”…that’s a real rarity.
There’s one big reason for my shopping binge…
And it’s the same reason people feel compelled to buy your products and services online…
And that reason…
Is scarcity.
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I’m not a naming savant.
Naming programs, modules, webinars, strategies, you name it, is actually my very least favorite task as a copywriter.
The Golden Trio Naming Method works precisely because I’m NOT a natural.
I had to find a way to make it really easy when my clients came to me in need or the perfect name for their thing. That’s when I developed this simple three-step naming strategy that works every time.
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Okay, so we can all agree that blogging takes a lot of time.
It can take 4, 5, 6+ hours to create a really great piece of content.
And for most entrepreneurs…the payoff begins and ends with the blog post.
But what if there were a way to extend that payoff? To put that handful of hours to work for your business not just in the form of a blog post…but of much, much more?
That, my friend, is the whole idea behind repurposing your content.
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Suffering from copy that doesn’t convert?
Copy that you’ve poured time, brainpower, and more than a few cups of coffee into that’s still not producing any results for ya?
You’re not alone, if so. It happens to the best of us.
There’s one main culprit behind copy that doesn’t convert. One big change you can make to get more people connecting, caring, and taking action when they read your words.
And don’t worry — it’s not a complicated persuasion strategy or sneaky wordsmithing trick. It’s a simple shift that anyone can make.
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That day is still so clear in my mind.
It was my 23rd birthday. Old friends had flown into Chicago to stay with us for a few days. It was freezing outside when I went down to get the mail. I reached in and pulled out a small stack of letters.
There it was: an envelope from the University of Hartford.
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Conversational copy.
It’s a buzzphrase that’s thrown around a lot right now in the online marketing world. But it’s so much more than buzzy.
Writing the way you speak is an effective way to connect with and compel your readers.
The weird thing is, when most people try to write conversationally, they clam up. They sweat it too much, wondering “how would the cool kids say this?” instead of just letting the words flow naturally.
Writing conversational copy and un-learning the formal writing rules we learned in school takes practice.
Let’s start with the easiest, baby-est step you can take. Grab my hand, little love bug…you can do this. 🙂
It’s a super simple trick (won’t take more than 30 seconds) to transform your stiff, formal copy into warm, sounds-like-a-friend words.
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We all know that in order for somebody to buy from you online, they need to achieve the magic triad:
What if I told you that you could start using your blog posts like a tool to supercharge that process, to speed up the time between when readers are just getting to know you and when they trust you enough to buy from you?
Well, you can…and the solution starts in a very unsexy way: by getting organized with your blog posts. Keep Reading »
Ten years ago, almost to the day, I was working in a summer camp.
If you’ve ever worked at a camp before, you know that you bond with people really quickly. You’re all thrown into this brand new situation together and become fast friends.
Because of that intensely close bond, I did something pretty stupid. Keep Reading »
I’m doing something a little bit weird right now.
I’m reading a French parenting book…which is weird because a) I’m not French and b) I’m not a parent.
A friend of mine was telling me about this book a few weeks ago and it sounded so fascinating that I had to check it out…kids or no kids.
The book is Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting
The way of the French parent is very, very different to the way we raise kids here in the US. And it has a pretty big effect on the children.
(Picture eloquent little three-year-olds who order foie gras off the menu — “S’il vous plait, monsieur!” — and sleep through the night after two months.)
I came across a story in the book that teaches an incredibly important lesson about copywriting and branding, so I just had to share… Keep Reading »
