Copywriting + Content Marketing Tips

The Simple About Page Formula (So You Can Write the Dang Thing Already!)

If you’ve been in this online business world a while, you know there are a lot of…how should I say this gently…fibbers? up in here.

Anybody can call themselves an expert or slap a “guru” label onto their chests. 

And we’re wise to that, you and me. We’re savvy.

That’s why pretty much as soon as we connect with someone, we clickity click on over to the About page on their website, so we can suss out the truth for ourselves. 

Thing is, your audience is savvy, too.

…Which is why, according to Hubspot, the About page is the #2 most-visited page on the average website.

And you can bet that most people you meet in a business capacity will, at some point, click over to your About page to see if you’re the real deal.

IMPT QUESTION: Is your current About page convincing them that you are? (The real deal, that is.)
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The (Fab) 5 Biggest Business Lessons from Queer Eye

Have you been watching Queer Eye on Netflix?

I ask for two very important reasons…

One, because it will bring a generous sprinkle of positive energy into your life.✨

And reason #2, because many of the lessons they teach on the show relate so so strongly to entrepreneurship.

A makeover show isn’t the likeliest place for business advice, I’ll admit. But while binging the latest season over the last few weeks, I couldn’t help noticing a few insanely powerful business lessons.

(Plus, the Fab5 are businesses in their own rights, with millions of followers and oodles and oodles of influence. It’d be naive not to think we can learn a thing or two, right?) Keep Reading »

The Only 3 Subject Line Rules You’ll Ever Need

Okay, real talk: Your ideal customer probably has dozens of emails in their inbox right now. And they’re opening the one, maaaaaaybe two, emails that jump out at them.

The reality is that you’ve got about 0.1 seconds to convince a reader that:
– There’s something unique here
– It will benefit me
– I should open

…Which means your subject lines are super DUPER important.

There are a bajillion tips out there about subject lines. And I don’t know about you…but I’m really not looking for any more tips in my life.

I need like, THREE. Max. Three that will actually WORK.

So that’s what I’m giving you in this blog post… Keep Reading »

7 Ways to “Empty Your Cup” for a Less Stressful Day

People always talk about “filling your cup” as a way to take care of yourself. But I actually think it’s the exact opposite…

For me, the way to stay happy and grounded (and alllllll the other good stuff) is to empty my cup.

What do I mean by that?

I mean finding healthy ways to drain out all the STUFF — the worries, the racing thoughts, the ideas that bounce around your head — so you can be open and ready for new experiences to fill you up throughout the day. And here are 7 simple things I actually do to empty my cup for less stress on the regular. Keep Reading »

The Enemy Card: The Insanely Compelling Section Your Persuasive Copy is Missing

“It’s really hard to write copy that actually CONNECTS.”

That’s one of the most common things I hear from my copywriting clients.

Today, I’m going to divulge one of my guaranteed strategies for creating a moment of connection with your reader.

I call it playing The Enemy Card and it’s a pretty much foolproof way to get your reader to feel something…and feel closer to you.

You can use it in so many ways (on sales pages, social media posts, emails) and the Enemy Card is so simple, absolutely anyone can play it. You don’t need a marketing degree or copywriting certifications. You just need an open mind and a few minutes of creative thinking…

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3 years of consistent content: how I did it

I’ve always had a thing for anniversaries.

I remember a classmate in high school whose parents, according to the Bridgewater mom gossip network, were still crazy in love like teenagers. And, according to the moms, the couple also took a decadent, lavish trip — sans children — every year on their anniversary.

I stopped listening when the mom squad shared their opinions on how this puppy-dog-style love affected their kids. They lost me at the “lavish anniversary trip” part.

I LOVE the idea of honoring milestones, both big and small. Taking time to reflect and celebrate an anniversary is an awesome idea, in my book.

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5 Common Blogging Mistakes and How to Fix Them

Blogging?

Is a ton of work.

Especially when you’re a busy, plate-stuffed-to-the-brim entrepreneur.

So let’s make all that effort #WORTHIT by avoiding these 5 sneaky common blogging mistakes. Keep Reading »

The 5 Critical Pieces Your Welcome Sequence Needs

I’ve heard from many of you that the thought of writing a welcome sequence for new email subscribers is hard. Daunting. Overwhelm-y.

Like there are so many pieces and you’re not sure what to do when…in what order…and what NOT to do.

And here’s the honest truth…

It’s not really that complicated. Truly!

After years of learning the proper way to write…and then learning the smart ways to break those rules…the thing I love most about copywriting now is that there’s no “right way” to do it.

Yes, there are better practices, proven persuasion strategies, and copywriting formulas to make it easier. But at the end of the day, you don’t need to be a capital-W Writer to create an insanely effective welcome sequence.

You can do it from right where you are, today.

Keep reading to learn the 5 key elements you absolutely must include for an effective welcome sequence. Keep Reading »

9 subject lines people will actually open

If you’re a nightclub owner whose goal is to be so hot, nobody can get in, you need a bouncer who will make it uber difficult to get behind that velvet rope.

But you’re not a club owner. (At least, I don’t think.) You’re a business owner.

And when it comes to your emails…

Your goal isn’t to keep people out…it’s to make it as easy as possible to come rushing in .

But unless you’re careful, your subject lines could be unintentional bouncers, keeping readers from daring to enter your emails.

Let’s dig inside my email vault and look at 9 subject lines that have worked really well in my biz — to the tune of 40-70%+ open rates.

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5 Mistakes You’re Making With Email

Over my eight years helping businesses with email marketing, I’ve learned a ton. I’ve gotten elbows-deep in dozens of clients’ email campaigns and have seen what works…along with what doesn’t.

And I’ve come across a few common mistakes that almost everyone makes when sending emails.

If your subscribers aren’t:

opening
clicking
buying from

your emails, chances are you’re making at least one — and more likely, a bunch — of these mistakes yourself.

Because you see, the problem isn’tyou, but the methods you’re using.We’re all just doing the best we can with what we know.

If you want to know better so you can do better, check out the 5 mistakes most people make with their emails and the simple action steps to fix them… Keep Reading »

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