My boyfriend Joe and I have this little daily ritual.
Whichever one of us gets up first in the morning will make the other a cup of tea (me) or coffee (Joe.)
We don’t have an electric coffee maker so it actually takes some effort on our parts.
We need to fill the kettle with water.
Put it on and wait for the water to come to a boil.
Measure out the coffee and put a tea bag in the mug.
Pour the water.
Wait 4 minutes for everything to brew (while doing the obligatory morning Instagram check, naturally.)
Add sugar — a big spoonful for Joe and a little sprinkling for me.
And pour the milk, give it a stir, and make sure it’s the perfect shade of He-Man beige. (#ifyoudontknownowyouknow)
When all’s said and done it’s around a 10-minute ordeal.
Not a huge sacrifice, but not nothing either. Especially on mornings where we’re feeling rushed, that 10 minutes can feel like a lifetime.
But we do it anyway, without fail, every day.
Our tea/coffee ritual is one of what my dad calls “life’s little pleasures.” The small moments that are so easy to overlook, that are so easy not to notice, but bring so much joy into your life.
Ten minutes of effort are so worth it to give that little dose of joy each morning.
Life’s little pleasures aren’t limited to your personal relationships. They’re also — and especially — effective to share with your business relationships.
The #1 ingredient in scoring lifelong satisfied customers
Chances are you’re like me in that you really love your customers.
They’re the ones who make our dreams possible. Who help us build our businesses. Who enable us to live the type of lives that we want to live.
It’s an incredible honor when someone chooses to work with you. When you’ve been in business for years, it’s easy to forget what a victory it is each and every time you sign on a new client or a new project.
Out of all the billions of people in the world, your customer chose to work with YOU. And it’s beyond important to appreciate that.
A little gratitude goes a long way. Showing you care and value someone can take them from a one-off purchaser to a satisfied lifelong customer.
Here are a few ways to connect with your customers in a meaningful way, in the amount of time it takes Joe + I to brew our cuppas:
Support them on social media.
Everybody likes to liked, especially where others can see it.
Add a little light to your clients’ days by liking or commenting on their social media posts. It shows you care and support them and fills their feeds with a little love.
I have a video on setting up Facebook lists to make it easy to keep up with your clients — even when your News Feed is stuffed full of cat videos.
Send handwritten thank you notes.
This is one of those things we know we should do, but don’t often actually do.
It’s so quick and easy to send an email but receiving a card via snail mail feels like a real treat.
Sending a handwritten thank you card not only makes the recipient feel valued, you’ll also stand out big time. Most people don’t get many handwritten cards these days so your note will really be memorable.
Celebrate special occasions.
Keep track of the important days in your clients’ lives (birthdays, work anniversaries, launches, etc.) and celebrate with them.
I pop important dates into Asana to remind me a week or two beforehand. You don’t have to mail a card or send a gift (although that’s extra sweet!) An email or a phone call celebrating with them can make your client feel extra-special and cared for.
Check in when you’re thinking of them.
When someone crosses your mind, trust that it’s happening for a reason.
Send them a quick email to say you were thinking about them and ask what they’re up to — no ulterior motive. Keep the focus entirely on them. Don’t use this as a way to talk about your new product or service.
Everyone likes to feel important and checking in like this will make your customers feel valued. And isn’t that something we want all our customers to feel?
Joe and I make each other cuppas in the morning because the little things add up to a LOT more.
These little acts of kindness can transform business transaction and into human relationships. And the world needs more human relationships now more than ever.
join the convo
What other ways do you show your customers you appreciate them?
Have you ever been on the receiving side of a great customer gift? What did someone do to make you feel extra-special?
How will you take customer appreciation activities and make them part of your week?