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Category Archives: content marketing

How to build a “blog buffer” to protect your biz from unexpected curveballs

How to build a “blog buffer” to protect your biz from unexpected curveballs

One thing that’s become apparent in the last 12 months is that anything can happen.

Whether it’s a rogue outsider winning the election or an unexpected loss of a loved one, life plays by its own rules.

And as much as I love a good plan, there are times when even the most organized among us trips over life’s outstretched leg and falls on her face.

That’s why we invest in being prepared. Keep Reading »

Protect Your WordPress Content with this 30-Second Trick

Protect Your WordPress Content with this 30-Second Trick

Want to protect your Wordpress content?

Who doesn’t, right?

You spend so much time creating epic content for your webinars, free challenges, and other opt-in freebies. So it’s important that people earn the right to see it.

(Specifically…by “paying” with their email addresses.)

You don’t want just anyone stumbling across your content in a google search.

But if you’re not protecting your content, that’s exactly what could be happening. Keep Reading »

Easy Ways to Repurpose Your Blog Content

Easy Ways to Repurpose Your Blog Content

As a budding minimalist, I’ve become obsessed with repurposing lately.

Finding creative new uses for old items is basically my favorite pastime.

Empty cardboard box? You’re now a storage tub for out-of-season clothes.

Dried out coffee beans? More like yummy-scented filler for my candle holder.

Blog content? I’ma make you into a checklist. Social media graphic. Email series. Webinar. E-book.

Oh yes, friend. It’s possible. And we’re going there. Keep Reading »

25 Audience-Approved Ideas for Holiday Social Media Posts

25 Audience-Approved Ideas for Holiday Social Media Posts

For me — someone who’s favorite word “koselig” loosely translates to all cozy everythingI like to stretch the holidays as loooong as humanly possible.

I start sipping peppermint mochas in November.

I’m totally cool with the fact that stores display their red + gold decorations starting on Halloween.

And I watch The Holiday year-round. Because, come on. I’s pure cozy magic in DVD form.

My boyfriend Joe, on the other hand? Can’t stand it. Keep Reading »

The 5 Things You Need to Plan Your Blog Calendar

The 5 Things You Need to Plan Your Blog Calendar

When it comes to your blog, planning is the Ron to your Harry.

The GiGi to your Kendall.

The Shawn Hunter to your Cory Matthews.

…your best friend, if none of those are ringing any bells.

I’ve been creating blog posts for businesses for oh, about six years now…and I’ve tried this every which way.

So I can tell you that blogging without a plan, by the seat of your pants, is the WORST way to do it. No question.

Luckily, planning your blog’s editorial calendar isn’t overly complicated. In fact, it only takes five key ingredients. Keep Reading »

The trick to find six extra hours a week to create blog content

The trick to find six extra hours a week to create blog content

Finding the time to create weekly blog content is really hard.

Especially when you’re a solopreneur or a small business owner and you have dozens of other things to do on a daily basis.

It’s taken me over six years of creating blog content, but I’ve finally found the trick to “find the time” to put out weekly blog posts.

Since I started doing this, I haven’t missed a post yet. AND I’m over one month ahead on stockpiling future posts, something I’ve never been able to do before.

This trick was huge for me, and I know it can do big things for you, too. Keep Reading »

Blog Post Checklist: The 7 Key Things Every Effective Blog Post Needs

Blog Post Checklist: The 7 Key Things Every Effective Blog Post Needs

Ever wished you had a blog post checklist, so you’d never miss something important?

Well you’re in luck, friendo. Because today, that’s exactly what you’re a-gettin’!

Disclaimer: it doesn’t include evvvverything you could include in your blog posts. The millions of social media-optimized images. The content upgrades. The click-to-tweets.

…Because that would take us 17 hours and I KNOW you don’t have a day and a half to spare.

Instead, let’s focus on the big ticket items. Think of it as your can’t-press-“publish”-without-these-babies hit list. Keep Reading »

How to use numbers to convince your readers

How to use numbers to convince your readers

It’s an exciting day over here…

Because today, I’m exactly 29 and a half years old.

September 23rd, 2016 — my last half birthday in my twenties. Eek!

Semi scary…semi intimidating…semi freaking awesome at the same time.

Now, this email wouldn’t be nearly as interesting if it was kind of, almost my half birthday.

If I was 29 and a half…ish.

It’s impactful because today is THE day. The exact day I’m half an orbit away from my 30th bday.

It’s the specificity that makes that fact compelling. Keep Reading »

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