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Category Archives: biz tips + tools

How to use Asana to make the most of low energy time

How to use Asana to make the most of low energy time

Throughout the work week, there are inevitably pockets of time where you don’t feel your best.

There’s no way to avoid those lethargic or uninspired moments. But you can recognize them and not let ‘em ruin your flow.

The system that works for me is to use Asana to track all my “low energy” tasks with a specific tag.

A low energy task is something that doesn’t require a ton of mental energy to complete. Aka the perfect tasks to make good use of my time when I’m not firing on all cylinders.

Like at 3:30pm after a day of client calls when my inner introvert is just ZONKED.

All I have to do is pull up my low energy task list in Asana and get to work. Keep Reading »

how to find out what visitors honestly think of your website

how to find out what visitors honestly think of your website

Ever heard of Theory of Mind?

It’s a concept back from my psych student days that explains how children develop their sense of perspective, usually when they’re around 3-5 years old.

It’s an understanding that our thoughts are separate from others’ — that we can have different knowledge, opinions, and realities.

That just because I’m obsessed with Harry Potter and Nordic culture and #allcozyeverything doesn’t mean Johnny is.

(I don’t know this Johnny kid’s deal. I heard he also hates puppies and America’s Sweetheart, Michael Cera. I’m not saying he’s a sociopath. But like, he is.)

Anyway.

Theory of Mind teaches us that we don’t come pre-programmed to understand another person’s perspective.

And as business owners, that can really fail us when it comes to understanding our customers. Especially when our websites are involved. Keep Reading »

Transform new subscribers into (paying) superfans with a welcome sequence

Transform new subscribers into (paying) superfans with a welcome sequence

Imagine your picture-perfect dream client clicking around on your website.

She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.

Parade music plays!

Confetti canons explode!

The internet marketing gods give you a glittery high five from heaven!

That visitor did the ONE thing that is so vitally important for her to do when she visits your website.

Amazing!

…Now what?
  Keep Reading »

The Insta-Plan: Using Instagram to Connect with a New Audience

The Insta-Plan: Using Instagram to Connect with a New Audience

They say you find yourself in your 20s and you stop giving an eff about what anyone thinks in your 30s.

Seeing as I hit the big 3-0 last week and am officially part of the #dirty30club, I’m really looking forward to the next decade…in no small part because I spent much of the last 30 years caring a LOT about what people think. Keep Reading »

To entrepreneurs who want more “happy”…but can’t quite get there

To entrepreneurs who want more “happy”…but can’t quite get there

I have this idea.

It’s one of those ideas about life that also applies to business. (As so many ideas do!)

And as someone who almost became a therapist and passionately cares about mental health, I want to jam about it with you.

The idea seed was planted years ago, when I was a stressed out twenty-something wondering if dating my boyfriend was the best choice.

But the idea didn’t fully bloom until early this year, during one of those existential “what-am-I-doing-with-my-life” moments. Keep Reading »

How to create a professional email signature with WiseStamp

How to create a professional email signature with WiseStamp

Confession: I love to clean.

Well, actually, scratch that. That’s not really true.

I love the RESULTS of cleaning.

I love how things can be a total chaotic mess with a sink full of dishes and not a square inch of countertop in sight…and after 20 minutes with my trusty Mrs. Meyer’s? I’ve got a sparkly kitchen just begging to be Instagrammed. #mykitchenwokeuplikethis

In short: I’m a sucker for small acts that produce big results. Keep Reading »

Try this: get more done and feel more accomplished each day

Try this: get more done and feel more accomplished each day

The closer I get to approaching 30 (yike-a-rinos!) the more I’m drawn to simplicity.

2016 was the year of cutting back and marked a concrete shift towards minimalism and intentionality in my life.

I got rid of over 50% of my “things” after reading The Life-Changing Magic of Tidying Up.

I gained an appreciation for a few classic, high-quality items over lots of throw-away pieces in How to Be Parisian Wherever You Are.

I learned the incredible power of “less, but better” in Essentialism: The Disciplined Pursuit of Less.

Essentialism also taught me a life- (and biz-)changing lesson about getting more done by narrowing my focus.
 
  Keep Reading »

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