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Category Archives: biz tips + tools

Transform new subscribers into (paying) superfans with a welcome sequence

Transform new subscribers into (paying) superfans with a welcome sequence

Imagine your picture-perfect dream client clicking around on your website.

She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.

Parade music plays!

Confetti canons explode!

The internet marketing gods give you a glittery high five from heaven!

That visitor did the ONE thing that is so vitally important for her to do when she visits your website.

Amazing!

…Now what?
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The Insta-Plan: Using Instagram to Connect with a New Audience

The Insta-Plan: Using Instagram to Connect with a New Audience

They say you find yourself in your 20s and you stop giving an eff about what anyone thinks in your 30s.

Seeing as I hit the big 3-0 last week and am officially part of the #dirty30club, I’m really looking forward to the next decade…in no small part because I spent much of the last 30 years caring a LOT about what people think. Keep Reading »

To entrepreneurs who want more “happy”…but can’t quite get there

To entrepreneurs who want more “happy”…but can’t quite get there

I have this idea.

It’s one of those ideas about life that also applies to business. (As so many ideas do!)

And as someone who almost became a therapist and passionately cares about mental health, I want to jam about it with you.

The idea seed was planted years ago, when I was a stressed out twenty-something wondering if dating my boyfriend was the best choice.

But the idea didn’t fully bloom until early this year, during one of those existential “what-am-I-doing-with-my-life” moments. Keep Reading »

How to create a professional email signature with WiseStamp

How to create a professional email signature with WiseStamp

Confession: I love to clean.

Well, actually, scratch that. That’s not really true.

I love the RESULTS of cleaning.

I love how things can be a total chaotic mess with a sink full of dishes and not a square inch of countertop in sight…and after 20 minutes with my trusty Mrs. Meyer’s? I’ve got a sparkly kitchen just begging to be Instagrammed. #mykitchenwokeuplikethis

In short: I’m a sucker for small acts that produce big results. Keep Reading »

Try this: get more done and feel more accomplished each day

Try this: get more done and feel more accomplished each day

The closer I get to approaching 30 (yike-a-rinos!) the more I’m drawn to simplicity.

2016 was the year of cutting back and marked a concrete shift towards minimalism and intentionality in my life.

I got rid of over 50% of my “things” after reading The Life-Changing Magic of Tidying Up.

I gained an appreciation for a few classic, high-quality items over lots of throw-away pieces in How to Be Parisian Wherever You Are.

I learned the incredible power of “less, but better” in Essentialism: The Disciplined Pursuit of Less.

Essentialism also taught me a life- (and biz-)changing lesson about getting more done by narrowing my focus.
 
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Setting biz goals? Read this.

Setting biz goals? Read this.

Setting clear, measurable biz goals is important. We all know this. So I won’t give you a zillion more reasons why you need them.

But there’s something that’s even more important than mapping out your biz goals. And it’s something I don’t see talked about nearly enough in entrepreneur blogs.

It’s a lesson I (thankfully) learned this year. And it was so profound that it’s my takeaway lesson — in life AND business — for all of 2016.

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The word you need to know for 2017

The word you need to know for 2017

Whelp, here we are — the penultimate week of 2016.

How fast did 2016 go?!

I’m spending the holidays in the UK with my boyfriend’s family…which couldn’t be any more perfect.

It’s a little weird not being home with my family. But it’s also a nice year to get away for a while and do something totally different.
 
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