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The key ingredient you need to nail your positioning

The key ingredient you need to nail your positioning

Growing up in England, my boyfriend Joe has some childhood memories that are really interesting to me — so different than my experiences in suburban New Jersey.

One of those memories involves a hot, beefy liquid called Bovril.

According to Wikipedia, Bovril is “the trademarked name of a thick, salty meat extract, developed in the 1870s.” You mix it with water to create a beef broth of sorts.

According to Joe, it’s heavenly.

Most of his Bovril talk centered around one warm and fuzzy memory: Keep Reading »

The Insta-Plan: Using Instagram to Connect with a New Audience

The Insta-Plan: Using Instagram to Connect with a New Audience

They say you find yourself in your 20s and you stop giving an eff about what anyone thinks in your 30s.

Seeing as I hit the big 3-0 last week and am officially part of the #dirty30club, I’m really looking forward to the next decade…in no small part because I spent much of the last 30 years caring a LOT about what people think. Keep Reading »

Steal this: The proven persuasion strategy for 75% higher conversions

Steal this: The proven persuasion strategy for 75% higher conversions

Nora Roberts is an inspiration for just about any woman following a dream.

She first tried her hand at writing during a blizzard. The stay-at-home mom was snowed in with her two young boys and, as Nora describes, “a dwindling supply of chocolate.” Might as well give novel-writing a go, right?

Since that fateful February blizzard, Nora has written 124 New York Times bestselling novels, many of which debuted in the #1 spot and more that have been made into movies. She’s been called by The New Yorker as “America’s favorite novelist.”

And she happens to have a pretty fabulous attitude about taking chances. Keep Reading »

8 common grammatical errors explained…with Harry Potter references

8 common grammatical errors explained…with Harry Potter references

Wanna have your mind blown?

Some copywriters intentionally add grammatical errors to their copy.

WHAAAAT?!

I know. But it’s true.

They believe that snafus catch attention and make the writer seem more relatable. (“Hey, this guy makes mistakes, just like me!”)

Now, I’m all for relatability with your copy but I prefer a bit more professionalism, m’self. Keep Reading »

To entrepreneurs who want more “happy”…but can’t quite get there

To entrepreneurs who want more “happy”…but can’t quite get there

I have this idea.

It’s one of those ideas about life that also applies to business. (As so many ideas do!)

And as someone who almost became a therapist and passionately cares about mental health, I want to jam about it with you.

The idea seed was planted years ago, when I was a stressed out twenty-something wondering if dating my boyfriend was the best choice.

But the idea didn’t fully bloom until early this year, during one of those existential “what-am-I-doing-with-my-life” moments. Keep Reading »

How to create a professional email signature with WiseStamp

How to create a professional email signature with WiseStamp

Confession: I love to clean.

Well, actually, scratch that. That’s not really true.

I love the RESULTS of cleaning.

I love how things can be a total chaotic mess with a sink full of dishes and not a square inch of countertop in sight…and after 20 minutes with my trusty Mrs. Meyer’s? I’ve got a sparkly kitchen just begging to be Instagrammed. #mykitchenwokeuplikethis

In short: I’m a sucker for small acts that produce big results. Keep Reading »

Try this: get more done and feel more accomplished each day

Try this: get more done and feel more accomplished each day

The closer I get to approaching 30 (yike-a-rinos!) the more I’m drawn to simplicity.

2016 was the year of cutting back and marked a concrete shift towards minimalism and intentionality in my life.

I got rid of over 50% of my “things” after reading The Life-Changing Magic of Tidying Up.

I gained an appreciation for a few classic, high-quality items over lots of throw-away pieces in How to Be Parisian Wherever You Are.

I learned the incredible power of “less, but better” in Essentialism: The Disciplined Pursuit of Less.

Essentialism also taught me a life- (and biz-)changing lesson about getting more done by narrowing my focus.
 
  Keep Reading »

How to build a “blog buffer” to protect your biz from unexpected curveballs

How to build a “blog buffer” to protect your biz from unexpected curveballs

One thing that’s become apparent in the last 12 months is that anything can happen.

Whether it’s a rogue outsider winning the election or an unexpected loss of a loved one, life plays by its own rules.

And as much as I love a good plan, there are times when even the most organized among us trips over life’s outstretched leg and falls on her face.

That’s why we invest in being prepared. Keep Reading »

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