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5 ways to make your emails more readable

5 ways to make your emails more readable

In life, there are things we should do.

And things we actually do.

Like buying local squash. (Just go with me.)

In a perfect world, I’d shop at the farmers’ market every week. I’d write out a grocery list, pack up my reusable grocery bags, and ride my bike out to the cute little market down by the water.

Green. Local. Slow and simple. Pretty great, right?

Oh, but wait…
 
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9 Quick ‘n’ Dirty Tips for Conversational Copy

9 Quick ‘n’ Dirty Tips for Conversational Copy

When it comes to talking, we don’t have to think too much.

Words and phrases move effortlessly from our brains to our mouths.

Heck, sometimes we don’t even use our brains at all — the words pop out faster than booties pop at a Beyoncé
concert.

But when it’s time to sit down and write? Total crickets.

Something just…happens when we stare at a blinking cursor.

That incessant blink!-blink!-blink pressures to say something brilliant, witty, powerful, brilliant, and meaningful. Also: witty. Keep Reading »

How to use Asana to make the most of low energy time

How to use Asana to make the most of low energy time

Throughout the work week, there are inevitably pockets of time where you don’t feel your best.

There’s no way to avoid those lethargic or uninspired moments. But you can recognize them and not let ‘em ruin your flow.

The system that works for me is to use Asana to track all my “low energy” tasks with a specific tag.

A low energy task is something that doesn’t require a ton of mental energy to complete. Aka the perfect tasks to make good use of my time when I’m not firing on all cylinders.

Like at 3:30pm after a day of client calls when my inner introvert is just ZONKED.

All I have to do is pull up my low energy task list in Asana and get to work. Keep Reading »

how to find out what visitors honestly think of your website

how to find out what visitors honestly think of your website

Ever heard of Theory of Mind?

It’s a concept back from my psych student days that explains how children develop their sense of perspective, usually when they’re around 3-5 years old.

It’s an understanding that our thoughts are separate from others’ — that we can have different knowledge, opinions, and realities.

That just because I’m obsessed with Harry Potter and Nordic culture and #allcozyeverything doesn’t mean Johnny is.

(I don’t know this Johnny kid’s deal. I heard he also hates puppies and America’s Sweetheart, Michael Cera. I’m not saying he’s a sociopath. But like, he is.)

Anyway.

Theory of Mind teaches us that we don’t come pre-programmed to understand another person’s perspective.

And as business owners, that can really fail us when it comes to understanding our customers. Especially when our websites are involved. Keep Reading »

6 Clever Ways to Use the P.S. Section of Your Emails

6 Clever Ways to Use the P.S. Section of Your Emails

Have you seen the movie Inception?

You know, that Leonardo DiCaprio flick that twisted your brain and kept you up for HOURS afterwards, trying to figure out what level of the dream they were in inside each world?

Okay. Now, if I told you to think of ONE scene from that movie, what would it be?

I’m guessing you’re picturing the iconic final scene, with the top dancing maddeningly across the polished mahogany table.

Am I right?

BOOM. Clearly, I just proved I’m a mindreader. #endofblogpost

Okay, that actually wasn’t the point of this point aaaaaand I’m actually not a mindreader. (Although I would kill to know what my dog is thinking as he lies curled up on the floor as I write this!)

I just know an important psych principle about why that particular scene stands out. Keep Reading »

Transform new subscribers into (paying) superfans with a welcome sequence

Transform new subscribers into (paying) superfans with a welcome sequence

Imagine your picture-perfect dream client clicking around on your website.

She’s totally digging your design. She’s connecting with your copy and message are hungry to get more from you. So she clicks the shiny “Subscribe” button and signs up for your email list.

Parade music plays!

Confetti canons explode!

The internet marketing gods give you a glittery high five from heaven!

That visitor did the ONE thing that is so vitally important for her to do when she visits your website.

Amazing!

…Now what?
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The key ingredient you need to nail your positioning

The key ingredient you need to nail your positioning

Growing up in England, my boyfriend Joe has some childhood memories that are really interesting to me — so different than my experiences in suburban New Jersey.

One of those memories involves a hot, beefy liquid called Bovril.

According to Wikipedia, Bovril is “the trademarked name of a thick, salty meat extract, developed in the 1870s.” You mix it with water to create a beef broth of sorts.

According to Joe, it’s heavenly.

Most of his Bovril talk centered around one warm and fuzzy memory: Keep Reading »

The Insta-Plan: Using Instagram to Connect with a New Audience

The Insta-Plan: Using Instagram to Connect with a New Audience

They say you find yourself in your 20s and you stop giving an eff about what anyone thinks in your 30s.

Seeing as I hit the big 3-0 last week and am officially part of the #dirty30club, I’m really looking forward to the next decade…in no small part because I spent much of the last 30 years caring a LOT about what people think. Keep Reading »

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